Meat+Poultry - July 2020 - 62

FA M I LY B U S I N E S S F O C U S

"When it's all
over with, you
know, you
catch your
breath and
you say, 'that
which doesn't
kill us makes
us stronger
and what did
we learn from
this going
forward?'"

reductions need to be made and if need be,
furloughs or outright job eliminations need to
be made.
"So, they make those decisions, they make
them as a family, and they make them with the
notion of 'we're doing this for the long term;
it's not just for the day.' And it's still the notion
that 'relationships and our reputation are
extremely important and we want to behave
in ways and act in ways that are consistent
with maintaining our relationships with our
employees, with each other, with our clients,
suppliers and bankers,'" he said.
Those responses are often more easily
reached when a family-owned business has an
established mission statement that serves as
a guideline when challenges arise. Forwardlooking companies establish an agreed upon
mission statement when times are good so
that when times aren't so good, they have
that benchmark to serve as a guideline to
responding in a consistent manner.
Aronoff said when he broaches the topic of

establishing meaningful mission statements,
many clients' eyes roll.
"But having a clear idea of why you're doing
what you're doing, how you do what you do,
what the policies are that guide you, a sense of
agreement among the members of the family
who are owners of the business about what the
priorities are," he said, "are crucial preparation
to be successful when things get really tough."

HOPING FOR THE BEST

And when a crisis is the magnitude of a
pandemic, Aronoff said family owners must
assume an "all-hands-on-deck" mentality. And
if the response to a crisis includes pointing
fingers, shirking responsibility, or taking inappropriate shortcuts, the result will reflect that.
"Your business is going to implode," he
- CRAIG ARONOFF
said. "But if you've got a good well-organized,
well-trained team who really understands
what the goals and the objectives are and the
modus operandi, the way 'we do our business,'
and you shift gears so you can deal with
these kinds of things, you're way
ahead of the game. That puts you
in a good position to allow you
to work your way through the
problems that you're facing."
Through it all, Aronoff believes
crisis management can make a
company, by virtue of having the
right mindset and preparation, or
break it, by exposing preexisting
dysfunctional relationships. He
labeled the outcomes of good
planning and communications
"virtuous cycles," and those that
result in contentious relationships
and arguments "vicious cycles."
Reflection after the storm clouds
pass in the wake of a crisis is
perhaps the most telling part of the
crisis-management process, he said.
"When it's all over with, you
know, you catch your breath and
you say, 'that which doesn't kill us
"BUNZL PROCESSOR DIVISION AWARDS VINCENT VOLPE THE GOLDEN STUNNER AWARD FOR EXCELLENCE IN THE MEAT INDUSTRY."
makes us stronger and what did
we learn from this going forward?'
Bunzl Processor Division is honored to have been
"The lessons that could be
a small part in the life and legacy of Vince Volpe
learned in circumstances like
of Jarvis Products Corporation - his impact and
those impacting businesses today,
dedication to the meat industry was nothing short
could have positive impacts for a
of exceptional. Thank you for the years of advice,
century," Aronoff said.
but more importantly, your friendship.

VINCENT VOLPE'S ACHIEVEMENTS
HAVE FOREVER CHANGED
THE MEAT INDUSTRY

62

MEAT+ POULTRY | 07.20 | www.meatpoultry.com


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