Meat+Poultry - July 2020 - 48

R E TA I L T R E N D S

Customers of Goodstock
by Nolan Ryan are
encouraged to ask the
industry-trained butcher
to custom cut anything
from a ribeye to a wellmarbled Wagyu strip
from its meat case.

country. The new Goodstock brand of
beef will also become available to Nolan
Ryan Beef's foodservice customers as well.
Customization of the brand's US Department
of Agriculture-certified tender, Choice-graded
cuts will allow foodservice customers to tailor
products in terms of aging specifications
and choosing from packaging formats
to meet the requirements of a variety of
restaurant concepts.
"We recognize a lot of the different partners
have different needs and this brand and some
of the things that we've done on the back end
of it from a supply side is really trying to cater
to those specific needs," Marburger said.

IN THE CASE
When the store opened its doors the fullservice meat case was manned by Hayden
Blumberg, an industry-trained meat cutter with
an animal science degree. He chatted up scores
of carnivorous customers salivating over a
dozen rows of mostly USDA Choice and Prime
beef cuts as well as ground beef and patties.
On any given day, the choices will be abundant,
Marburger said.
"There'll be some kabobs; we'll have
sirloins, T-bones, various forms of ribeyes like
tomahawk, a cowboy ribeye, boneless ribeye;
we'll have boneless strips. On the Prime side,

48

MEAT+ POULTRY | 07.20 | www.meatpoultry.com

it'll include ribeyes and strips," he said, adding
that initially the store will offer Wagyu-sourced
beef to assess customer demand for premium
cuts as well as grass-fed beef in the future.
Marburger didn't specify which processors
the store sources its products from other than
to say, they too, are part of Nolan Ryan Beef's
network of Texas-centric partners.
The store's self-serve case will cater to
grab-and-go customers shopping for other
products such as pork ribs, pork loins as well
as Prime beef briskets, smoked hot dogs and
sausages and pre-cut, vacuum-packed steaks.
Selecting from the variety of products is
something that the Nolan Ryan Beef team
wanted to ensure would be an enjoyable and
educational experience at Goodstock. The Hall
of Famer said the customer experience at his
new store is designed to be engaging.
"I'm excited about the butcher shop
because it's an opportunity for us to educate
our guests on selection, preparation and
grilling of our beef," Ryan said. "We want
people to have the best eating experience
possible so after they bring home a great cut
of beef, they'll know how to make it to their
liking. There's a lot of opportunity there.
"For me, getting family around the table is
just about the best way I can spend my time.
And I think it's like that for other folks too. So,


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Meat+Poultry - July 2020

Table of Contents for the Digital Edition of Meat+Poultry - July 2020

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