Meat+Poultry - July 2020 - 47

S

ince Nolan Ryan retired from Major League Baseball in 1993,
he has dedicated more time to his first and lifelong passion as
a cattle rancher and beef producer. He launched his own line
of beef about 20 years ago and the Nolan Ryan Beef brand has been
extended and grown ever since.
The Hall of Fame pitcher's latest venture, a brick-and-mortar
butcher shop, opened for business June 26. Goodstock by Nolan
Ryan is an 1,800-square-foot, full-service "boutique" retail shop, based
in central Texas. Billed as a destination store in a busy retail and
entertainment district, Goodstock's fresh meat case is the centerpiece
of the store, where a beef-industry trained meat cutter stands ready to
educate and serve customers. The store features Ryan's new product
lines of fresh beef produced in Texas as well as cooking accessories,
ingredients, Texas-themed food products, grilling accessories, pelletfed smokers and many products for the home. Two new Goodstock
lines of premium beef will be available to customers at the store in
addition to pork products, value-added meats and specialty products.

LONE STAR LINKED
Cody Marburger, chief operating officer for Nolan Ryan Brands, the
parent company behind Nolan Ryan Beef, said plans for the Round
Rock, Texas-based store have been in the works since late 2019,
nearly 20 years since Ryan and his rancher-partners founded the
company. Through the years, Nolan Ryan Beef brands have become
mainstays in retail meat departments across Texas, including Kroger
stores, and on foodservice menus, including Longhorn Steakhouse's,
throughout the state. Since its founding, the company has been
focused on promoting Texas culture and cattle production and
ranching is synonymous with the state's history.
"The parent company is all about sharing and celebrating Texas
hospitality," Marburger said. "So, launching the Goodstock brand and
retail store we felt was the next step in our journey. We really aim to
build on the successes and things that we've enjoyed over the past
couple of decades with the Nolan Ryan Beef brand."
As part of the launch of the company's Goodstock brand,
Marburger said goals include creating unique opportunities to
offer customers custom products that promote the state's culture,
including its food and hospitality. The retail store gives the company
a location to offer specialty beef items such as Wagyu and grass-fed
cuts in the meat case with complementary products throughout
the rest of the store. Spices, seasoning rubs and even a pellet-fed,
Goodstock branded smoker are all parts of the store's offerings.
"We're trying to create an overall meat-enthusiast experience,"
he said.
Part of that experience includes the opportunity to communicate
directly, face-to-face with the brand's consumers, which provides
insight that previously wasn't possible.
"We all decided the brand exists to inspire authentic flavor and
experiences in an inviting atmosphere with family and friends,"
Marburger said.
Products available at the store will initially be available
only to customers visiting in person but beginning in August an
e-commerce platform will facilitate online purchases across the
www.meatpoultry.com | 07.20 | MEAT+ POULTRY

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Meat+Poultry - July 2020

Table of Contents for the Digital Edition of Meat+Poultry - July 2020

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