Meat+Poultry - June 2020 - 44

PROCESSORS PERSPECTIVE

new customers, and create trial and brand
awareness. Also, to keep pushing the barbecue
products further in popularity, sales and new
customers both retail and mail order, the
company focuses on the marketplace in search
of trends. As barbecue continues to grow,
Burgers' sees itself as the preferred choice
among customers and consumers because it
dedicates intense effort to quality and taste.
The strategy doesn't change - work with
partners to innovate and develop, and provide
a superior and safe product.
Burgers' differentiates all its cooked
and ready-to-eat products further through
additional high standards in food safety. The
company adopted and invested in a highpressure processing (HPP) system. The ability
to increase shelf life gives retail grocery
customers more incentive to work with
Burgers', and mail order customers do not
need to worry about food safety on products
through the mail, in addition to longer shelf life
on their purchases.

Pack and other barbecue
gift packs increase
around the holidays,
particularly Father's Day
and Christmas.

BARBECUE
BUSINESS PLAN

Burgers' St. Louis Style
Pork Ribs are the most
popular among the
company's retail partners.

Burgers' barbecue
business has seen
steady growth over the
past few years. The
company attributes the
growth to some key efforts. First, the number
of consumers interested in barbecue products
as a category keeps growing year after year.
Burgers' has remained willing to work with
its business-to-business customers to better
understand them, and their consumers, and
react to the needs of the marketplace.
On the mail order side, Burgers' uses
digital marketing tools not only to promote
its barbecue products, but also to mine for

Performance, Packaged

ReeForm

MINIMIZE YOUR HEADACHES AND DOWNTIME.
MAXIMIZE YOUR PRODUCTIVITY AND OUTPUT.
Ossid, your partner in pursuit of packaging excellence.

Equilibrium
atmosphere (EMAP)

Modiļ¬ed
atmosphere packaging
(MAP)

Vacuum skin
packaging (VSP)

Vacuum

Shrink pack

* Compact, large, or custom machine sizes
* Offering multiple package types
* Easy open frame allows access to check, adjust and
maintain the machine

44

LEARN MORE

MEAT+ POULTRY | 06.20 | www.meatpoultry.com

252-446-6177 * www.ossid.com


http://www.ossid.com

Meat+Poultry - June 2020

Table of Contents for the Digital Edition of Meat+Poultry - June 2020

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