Meat+Poultry - June 2020 - 34

CEO SERIES

Wells, who co-founded KCBS with
her husband Gary.
"I did a lot of things in my days
at Smithfield, but I overinvested my
time in barbecue. I loved it. I loved
the people," she said. "And clearly
from a career perspective that
ended up being a good thing for me
in terms of where I am now."
Carolyn Wells said, "Emily
was the perfect fit, helping build
the future for KCBS. Her prior
experience in marketing strategy
and branding were key, and the fact
that she was already immersed in
the barbecue industry and KCBS
during her term with Smithfield
was well known."

KCBS GETS A NEW PIT BOSS

"I quickly
learned,
literally
through
feet on the
street, by just
going to all of
these events
and seeing
how things
work and
meeting the
pitmasters."
- EMILY DETWILER

Detwiler was announced as the
new CEO of the KCBS in August
2019. Little did she know that
several months into the role, the
2020 competition schedule would
be put on hold due to a pandemic.
"It's been a very interesting
nine months to be in this type of
a position with everything happening in our
world," Detwiler said.
After joining the organization, Detwiler
said she saw some opportunities to develop
and grow the KCBS even more. Initially she
spent time looking closely at all the programs
offered by the non-profit organization and
assessing the value of each of them. She
hoped to identify efficiencies and streamline
processes, she said. She also realized the value
in operating the KCBS more like a business
and made that a priority as well as growing
membership (including younger people) and
engaging more backyard barbecue enthusiasts
to try cooking in their first competitive event.
The barbecue community is still hopeful
that the annual American Royal barbecue
contest will not be impacted by the pandemic.
"The Royal" is regarded as the marquee
competition for KCBS members and the rest of
the barbecue world, held in Kansas City, Kan.

PASSING THE TORCH
Since Detwiler assumed the leadership role
at KCBS, Carolyn Wells no longer deals with

34

MEAT+ POULTRY | 06.20 | www.meatpoultry.com

the daily business operations after decades at
the helm.
"When I was named chief executive officer,
I think it was almost a little bit of a relief for
her," Detwiler said of her longtime friend.
"She's still very much part of the
organization," Detwiler said, adding that Wells
is an ideal ambassador to promote the Kansas
City barbecue culture as well as the broader
barbecue industry.
"She has essentially transitioned into a role
of historian and storyteller, which honestly, she
is delighted about."
Wells said she worked well beyond the
traditional retirement age and now she
looks forward to putting the spotlight on the
barbecue community.
"The 'People of BBQ' or our membership
and friends are a family," Wells said. "These
folks are the best people in the world and
each has a story worth relating. I want to
share that passion, enthusiasm and dedication
to our favorite food group and honor
their achievements."
Some might say Wells got out just in time,
given the timing of the pandemic.
"It's probably one of the most challenging
times to come into an organization like this,"
Detwiler said, and when COVID-19 hit, that
increased the challenge exponentially.
Her first year as CEO has been a new
adventure almost every day, Detwiler said.
"I will tell you that my role is very fluid
and quite frankly, I like it that way. I feel like
my role is like that of a business owner who's
really trying to drive strategy and future
thinking; to make sure that we're in a position
of strength for the future."
Wells said Detwiler's impact and
leadership ability since joining KCBS have
already become apparent, despite plenty of
unforeseen challenges.
"Emily has had a dramatic impact on
operations, marketing, and planning. Processes
have been reviewed and streamlined. All
revenue streams have been reviewed, assessed
and new opportunities have been planned,"
Wells said. "Marketing and planning for
attracting a younger audience and varied types
of events is powerful and managerial and
relationship-building skills are invaluable to
KCBS. What more could a 35-year-old, nonprofit hope for? She's found a home."


http://www.meatpoultry.com

Meat+Poultry - June 2020

Table of Contents for the Digital Edition of Meat+Poultry - June 2020

Meat+Poultry - June 2020 - 1
Meat+Poultry - June 2020 - FC - 1
Meat+Poultry - June 2020 - FC - 2
Meat+Poultry - June 2020 - 1
Meat+Poultry - June 2020 - 2
Meat+Poultry - June 2020 - 3
Meat+Poultry - June 2020 - 4
Meat+Poultry - June 2020 - 5
Meat+Poultry - June 2020 - 6
Meat+Poultry - June 2020 - 7
Meat+Poultry - June 2020 - 8
Meat+Poultry - June 2020 - 9
Meat+Poultry - June 2020 - 10
Meat+Poultry - June 2020 - 11
Meat+Poultry - June 2020 - 12
Meat+Poultry - June 2020 - 13
Meat+Poultry - June 2020 - 14
Meat+Poultry - June 2020 - 15
Meat+Poultry - June 2020 - 16
Meat+Poultry - June 2020 - 17
Meat+Poultry - June 2020 - 18
Meat+Poultry - June 2020 - VDG - 1
Meat+Poultry - June 2020 - VDG - 2
Meat+Poultry - June 2020 - 19
Meat+Poultry - June 2020 - 20
Meat+Poultry - June 2020 - 21
Meat+Poultry - June 2020 - 22
Meat+Poultry - June 2020 - 23
Meat+Poultry - June 2020 - 24
Meat+Poultry - June 2020 - 25
Meat+Poultry - June 2020 - 26
Meat+Poultry - June 2020 - 27
Meat+Poultry - June 2020 - 28
Meat+Poultry - June 2020 - 29
Meat+Poultry - June 2020 - 30
Meat+Poultry - June 2020 - 31
Meat+Poultry - June 2020 - 32
Meat+Poultry - June 2020 - 33
Meat+Poultry - June 2020 - 34
Meat+Poultry - June 2020 - 35
Meat+Poultry - June 2020 - 36
Meat+Poultry - June 2020 - 37
Meat+Poultry - June 2020 - 38
Meat+Poultry - June 2020 - 39
Meat+Poultry - June 2020 - 40
Meat+Poultry - June 2020 - 41
Meat+Poultry - June 2020 - 42
Meat+Poultry - June 2020 - 43
Meat+Poultry - June 2020 - 44
Meat+Poultry - June 2020 - 45
Meat+Poultry - June 2020 - 46
Meat+Poultry - June 2020 - 47
Meat+Poultry - June 2020 - 48
Meat+Poultry - June 2020 - 49
Meat+Poultry - June 2020 - 50
Meat+Poultry - June 2020 - 51
Meat+Poultry - June 2020 - 52
Meat+Poultry - June 2020 - 53
Meat+Poultry - June 2020 - 54
Meat+Poultry - June 2020 - 55
Meat+Poultry - June 2020 - 56
Meat+Poultry - June 2020 - 57
Meat+Poultry - June 2020 - 58
Meat+Poultry - June 2020 - 59
Meat+Poultry - June 2020 - 60
Meat+Poultry - June 2020 - 61
Meat+Poultry - June 2020 - 62
Meat+Poultry - June 2020 - 63
Meat+Poultry - June 2020 - 64
Meat+Poultry - June 2020 - 65
Meat+Poultry - June 2020 - 66
Meat+Poultry - June 2020 - 67
Meat+Poultry - June 2020 - 68
Meat+Poultry - June 2020 - 69
Meat+Poultry - June 2020 - 70
Meat+Poultry - June 2020 - 71
Meat+Poultry - June 2020 - 72
Meat+Poultry - June 2020 - 73
Meat+Poultry - June 2020 - 74
Meat+Poultry - June 2020 - 75
Meat+Poultry - June 2020 - 76
Meat+Poultry - June 2020 - 77
Meat+Poultry - June 2020 - 78
Meat+Poultry - June 2020 - 79
Meat+Poultry - June 2020 - 80
Meat+Poultry - June 2020 - 81
Meat+Poultry - June 2020 - 82
Meat+Poultry - June 2020 - 83
Meat+Poultry - June 2020 - 84
Meat+Poultry - June 2020 - 85
Meat+Poultry - June 2020 - 86
Meat+Poultry - June 2020 - 87
Meat+Poultry - June 2020 - 88
Meat+Poultry - June 2020 - 89
Meat+Poultry - June 2020 - 90
Meat+Poultry - June 2020 - 91
Meat+Poultry - June 2020 - 92
Meat+Poultry - June 2020 - 93
Meat+Poultry - June 2020 - 94
Meat+Poultry - June 2020 - 95
Meat+Poultry - June 2020 - 96
Meat+Poultry - June 2020 - 97
Meat+Poultry - June 2020 - 98
Meat+Poultry - June 2020 - 99
Meat+Poultry - June 2020 - 100
http://digital.meatpoultry.com/sosland/mp/2020_07_01
http://digital.meatpoultry.com/sosland/mp/2020_06_01
http://digital.meatpoultry.com/sosland/mp/2020_05_01
http://digital.meatpoultry.com/sosland/mp/2020_04_01
http://digital.meatpoultry.com/sosland/mp/2020_03_01
http://digital.meatpoultry.com/sosland/mp/2020_02_01
http://digital.meatpoultry.com/sosland/mp/2020_01_01
http://digital.meatpoultry.com/sosland/mp/2019_12_01
http://digital.meatpoultry.com/sosland/mp/2019_11_01
http://digital.meatpoultry.com/sosland/mp/2019_10_01
http://digital.meatpoultry.com/sosland/mp/2019_09_01
http://digital.meatpoultry.com/sosland/mp/2019_08_01
http://digital.meatpoultry.com/sosland/mp/2019_07_11
http://digital.meatpoultry.com/sosland/mp/2019_06_01
http://digital.meatpoultry.com/sosland/mp/2019_05_01
http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com