Meat+Poultry - June 2020 - 32

CEO SERIES

A perfect
score
Emily Detwiler is well equipped to
lead the KCBS into the smoky future
BY J O E L C R E WS | j c r e w s @ s o s l a n d.c o m

M

32

MEAT+ POULTRY | 06.20 | www.meatpoultry.com

brought with her a wide breadth of food
marketing experience.

HIGH ON HOGS
Thanks to some of the connections she made
during those years that led her to a marketing
position with Smithfield Foods Inc., starting
out as senior brand manager in 2015.
"I knew a lot about marketing and a little bit
about meat," Detwiler said, "and that's actually
exactly what they needed at the time."
She joined the company with a goal of
taking a CPG approach to branding Smithfield's
commodity-based fresh pork products. For
a company the size and scope of Smithfield,
that meant Detwiler was the lead on almost
every marketing effort, from media buying
to the company's NASCAR promotions and
sponsorships in addition to leading efforts
under the broad heading of barbecue.
At that time, Smithfield had begun to
establish a preliminary relationship with
the KCBS. Detwiler saw this as a golden
opportunity for Smithfield to collaborate
more and strengthen a mutually beneficial
partnership. To learn more about the world
of competition barbecue, Detwiler immersed
herself in that arena.
"I started going to quite a few of the
barbecue contests," she said, "so that I really
understood what was happening."
Finding a KCBS competition wasn't
difficult, given the fact that the association
sanctions about 500 barbecue contests each
year. Detwiler said attending the events gave
her a taste for the culture and gave her a

Photos: Kansas City Barbeque Society

KCBS co-founder Carolyn
Wells (right) was happy
to pass the torch to Emily
Detwiler in 2019.

arketing meat was probably not a
career that was on Emily Detwiler's
short list of dream jobs as a young
girl growing up in the Midwest. But it proved
to be a fruitful profession for the eager-to-learn
Nebraska native, whose career path wound
from the retail sector to the pork industry
and most recently to the position of leading
the Kansas City Barbeque Society (KCBS), as
its first-ever chief executive officer.
Detwiler earned a marketing
degree at Drake University
after her family moved
to Iowa when she was
growing up. She moved
to Kansas City after
graduating to work
for a couple of years
before deciding to
go back to school,
earning a master's
in marketing and
management from the
University of Missouri.
After stints working
back in KC in brand
management and marketing
roles with American Dairy
Brands and Hostess, Detwiler spent
about seven years working in retail private
brand marketing with Daymon Worldwide.
It was there she got her first opportunity
to promote some meat brands while living
and working in Connecticut. Moving back
to Kansas City again in about 2014, to
accommodate her husband's job, Detwiler


http://www.meatpoultry.com

Meat+Poultry - June 2020

Table of Contents for the Digital Edition of Meat+Poultry - June 2020

Meat+Poultry - June 2020 - 1
Meat+Poultry - June 2020 - FC - 1
Meat+Poultry - June 2020 - FC - 2
Meat+Poultry - June 2020 - 1
Meat+Poultry - June 2020 - 2
Meat+Poultry - June 2020 - 3
Meat+Poultry - June 2020 - 4
Meat+Poultry - June 2020 - 5
Meat+Poultry - June 2020 - 6
Meat+Poultry - June 2020 - 7
Meat+Poultry - June 2020 - 8
Meat+Poultry - June 2020 - 9
Meat+Poultry - June 2020 - 10
Meat+Poultry - June 2020 - 11
Meat+Poultry - June 2020 - 12
Meat+Poultry - June 2020 - 13
Meat+Poultry - June 2020 - 14
Meat+Poultry - June 2020 - 15
Meat+Poultry - June 2020 - 16
Meat+Poultry - June 2020 - 17
Meat+Poultry - June 2020 - 18
Meat+Poultry - June 2020 - VDG - 1
Meat+Poultry - June 2020 - VDG - 2
Meat+Poultry - June 2020 - 19
Meat+Poultry - June 2020 - 20
Meat+Poultry - June 2020 - 21
Meat+Poultry - June 2020 - 22
Meat+Poultry - June 2020 - 23
Meat+Poultry - June 2020 - 24
Meat+Poultry - June 2020 - 25
Meat+Poultry - June 2020 - 26
Meat+Poultry - June 2020 - 27
Meat+Poultry - June 2020 - 28
Meat+Poultry - June 2020 - 29
Meat+Poultry - June 2020 - 30
Meat+Poultry - June 2020 - 31
Meat+Poultry - June 2020 - 32
Meat+Poultry - June 2020 - 33
Meat+Poultry - June 2020 - 34
Meat+Poultry - June 2020 - 35
Meat+Poultry - June 2020 - 36
Meat+Poultry - June 2020 - 37
Meat+Poultry - June 2020 - 38
Meat+Poultry - June 2020 - 39
Meat+Poultry - June 2020 - 40
Meat+Poultry - June 2020 - 41
Meat+Poultry - June 2020 - 42
Meat+Poultry - June 2020 - 43
Meat+Poultry - June 2020 - 44
Meat+Poultry - June 2020 - 45
Meat+Poultry - June 2020 - 46
Meat+Poultry - June 2020 - 47
Meat+Poultry - June 2020 - 48
Meat+Poultry - June 2020 - 49
Meat+Poultry - June 2020 - 50
Meat+Poultry - June 2020 - 51
Meat+Poultry - June 2020 - 52
Meat+Poultry - June 2020 - 53
Meat+Poultry - June 2020 - 54
Meat+Poultry - June 2020 - 55
Meat+Poultry - June 2020 - 56
Meat+Poultry - June 2020 - 57
Meat+Poultry - June 2020 - 58
Meat+Poultry - June 2020 - 59
Meat+Poultry - June 2020 - 60
Meat+Poultry - June 2020 - 61
Meat+Poultry - June 2020 - 62
Meat+Poultry - June 2020 - 63
Meat+Poultry - June 2020 - 64
Meat+Poultry - June 2020 - 65
Meat+Poultry - June 2020 - 66
Meat+Poultry - June 2020 - 67
Meat+Poultry - June 2020 - 68
Meat+Poultry - June 2020 - 69
Meat+Poultry - June 2020 - 70
Meat+Poultry - June 2020 - 71
Meat+Poultry - June 2020 - 72
Meat+Poultry - June 2020 - 73
Meat+Poultry - June 2020 - 74
Meat+Poultry - June 2020 - 75
Meat+Poultry - June 2020 - 76
Meat+Poultry - June 2020 - 77
Meat+Poultry - June 2020 - 78
Meat+Poultry - June 2020 - 79
Meat+Poultry - June 2020 - 80
Meat+Poultry - June 2020 - 81
Meat+Poultry - June 2020 - 82
Meat+Poultry - June 2020 - 83
Meat+Poultry - June 2020 - 84
Meat+Poultry - June 2020 - 85
Meat+Poultry - June 2020 - 86
Meat+Poultry - June 2020 - 87
Meat+Poultry - June 2020 - 88
Meat+Poultry - June 2020 - 89
Meat+Poultry - June 2020 - 90
Meat+Poultry - June 2020 - 91
Meat+Poultry - June 2020 - 92
Meat+Poultry - June 2020 - 93
Meat+Poultry - June 2020 - 94
Meat+Poultry - June 2020 - 95
Meat+Poultry - June 2020 - 96
Meat+Poultry - June 2020 - 97
Meat+Poultry - June 2020 - 98
Meat+Poultry - June 2020 - 99
Meat+Poultry - June 2020 - 100
http://digital.meatpoultry.com/sosland/mp/2020_07_01
http://digital.meatpoultry.com/sosland/mp/2020_06_01
http://digital.meatpoultry.com/sosland/mp/2020_05_01
http://digital.meatpoultry.com/sosland/mp/2020_04_01
http://digital.meatpoultry.com/sosland/mp/2020_03_01
http://digital.meatpoultry.com/sosland/mp/2020_02_01
http://digital.meatpoultry.com/sosland/mp/2020_01_01
http://digital.meatpoultry.com/sosland/mp/2019_12_01
http://digital.meatpoultry.com/sosland/mp/2019_11_01
http://digital.meatpoultry.com/sosland/mp/2019_10_01
http://digital.meatpoultry.com/sosland/mp/2019_09_01
http://digital.meatpoultry.com/sosland/mp/2019_08_01
http://digital.meatpoultry.com/sosland/mp/2019_07_11
http://digital.meatpoultry.com/sosland/mp/2019_06_01
http://digital.meatpoultry.com/sosland/mp/2019_05_01
http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com