Meat+Poultry - June 2020 - 30

BARBECUE REPORT

Fanning the flames
The infatuation with barbecue among
consumers and cooks is alive and well
BY J O E L C R E WS | j c r e w s @ s o s l a n d.c o m

E
The barbecue
universe is
evolving and
proving how
adaptable,
diverse and
tech savvy its
participants
are.

ven against the backdrop of a global
pandemic, the popularity of meat and
poultry products that are cooked low and
slow and the passion of the people who create
barbecue cuisine, ranging from the patio to
the competition circuit, remains rock solid.
The barbecue industry and its community of
fans and pitmasters have kept on smoking in
spite of unprecedented closures of almost all
restaurants and COVID-19 related disruptions in
the meat and poultry supply chain that resulted
in product shortages in many retail meat cases.
As this year's Barbecue Report chronicles,
dozens of cookoff events have been canceled or
postponed for the time being, but spiking retail
sales of meat and poultry products indicates a
growing number of quarantined consumers are
getting out of the kitchen and hovering over
grills and smokers in their backyards. Especially
during the pandemic, the barbecue universe is
evolving and proving how adaptable, diverse
and tech savvy its participants are.
Social media has provided the opportunity
for pitmasters to show off their cooking
prowess in virtual cookoffs while others are
anxious to use the internet to share tips and
recipes, all while marketing their brands of
products and services. Organizations such
as the Kansas City Barbeque Society are led
by future-minded thought leaders like Emily
Detwiler, who realize the value of exposing the
next generation of pitmasters to the craft of
grilling and slow smoking by adding "Kid-Q"

events to some cookoffs. Meanwhile a growing
number of female pit bosses have won their
way to the stage by winning over judges' hearts
and taste buds at competitions all over the
country, as the era of the sport of barbecue
being a boy's club are in the past.
Sophistication in equipment and gadgets
used to prepare, monitor and cook, whether on
the back patio or on the competition circuit is
also on the rise. The availability of automated,
pellet-fueled cookers and a variety of ceramic,
barrel-style and rotisserie smokers in addition
to more traditional pits has perhaps never been
greater than in 2020. Likewise, thermometers
linked to cooks' smartphones and web-based,
step-by-step cooking instructions are making it
easier than ever for wannabe cooks to become
barbecue champions.
Besides online resources focused on
teaching the art of barbecue, subject matter
experts have emerged over the past 10 years,
including Texas A&M's Meat Science guru, Dr.
Jeff Savell, who leads a variety of academicbased programs focused on the science behind
the art. Processors realize the barbecue rage
is real as industry giants like Hormel Foods
continue to grow current product lines while
investing in acquiring companies specializing
in smoked meats.
The 2020 Barbecue Report shines a
spotlight on the news and trends in this
segment, which has developed a following that
shows no signs of cooling down.

Alex - stock.adobe.com

30

MEAT+ POULTRY | 06.20 | www.meatpoultry.com


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Meat+Poultry - June 2020

Table of Contents for the Digital Edition of Meat+Poultry - June 2020

Meat+Poultry - June 2020 - 1
Meat+Poultry - June 2020 - FC - 1
Meat+Poultry - June 2020 - FC - 2
Meat+Poultry - June 2020 - 1
Meat+Poultry - June 2020 - 2
Meat+Poultry - June 2020 - 3
Meat+Poultry - June 2020 - 4
Meat+Poultry - June 2020 - 5
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Meat+Poultry - June 2020 - 16
Meat+Poultry - June 2020 - 17
Meat+Poultry - June 2020 - 18
Meat+Poultry - June 2020 - VDG - 1
Meat+Poultry - June 2020 - VDG - 2
Meat+Poultry - June 2020 - 19
Meat+Poultry - June 2020 - 20
Meat+Poultry - June 2020 - 21
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http://digital.meatpoultry.com/sosland/mp/2020_07_01
http://digital.meatpoultry.com/sosland/mp/2020_06_01
http://digital.meatpoultry.com/sosland/mp/2020_05_01
http://digital.meatpoultry.com/sosland/mp/2020_04_01
http://digital.meatpoultry.com/sosland/mp/2020_03_01
http://digital.meatpoultry.com/sosland/mp/2020_02_01
http://digital.meatpoultry.com/sosland/mp/2020_01_01
http://digital.meatpoultry.com/sosland/mp/2019_12_01
http://digital.meatpoultry.com/sosland/mp/2019_11_01
http://digital.meatpoultry.com/sosland/mp/2019_10_01
http://digital.meatpoultry.com/sosland/mp/2019_09_01
http://digital.meatpoultry.com/sosland/mp/2019_08_01
http://digital.meatpoultry.com/sosland/mp/2019_07_11
http://digital.meatpoultry.com/sosland/mp/2019_06_01
http://digital.meatpoultry.com/sosland/mp/2019_05_01
http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
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https://www.nxtbook.com/sosland/mp/2018_02_01
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https://www.nxtbook.com/sosland/mp/2017_12_01
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https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
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https://www.nxtbook.com/sosland/mp/2014_07_01
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https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
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https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
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