Meat+Poultry - August 2018 - 89

but stands out on local radio with a weekly
cooking show that explains how to use various
meat cuts and how to best prepare them.
Customer friendliness is a hallmark value
at Lake Geneva Country Meats. They actually
refer to their service counter personnel
as "Meat Ambassadors." As their website,
lakegenevacountrymeats.com, details, "just
like diplomatic ambassadors to foreign lands
share knowledge of their home country, our
Meat Ambassadors are here to share their
knowledge about meat with you. They're
so much more than just mere sales clerks,
they're your friendly resource to learn more
about meat."
Vorpagel also devotes a section of the
website and the retail store area to wine and
independent locally brewed beers that pair
well with certain meats and poultry selections
offered at Lake Geneva.
In addition to featuring video recipes on
the website, the company also shows a virtual
meat showcase on screen that lists various
cuts of beef, pork and poultry and identifies
tenderness profiles for each cut, including
an app that viewers can download to their
personal phones.
Lake Geneva has taken its website and
social media customer relations to an even
higher level by offering its customers a Flavor
School program.
"We know customers need help and are
looking for new meal ideas, so we decided to
give them a program where there are meals
available based on the type of cooking and
meal they prefer," Vorpagel says. "We want
to keep things exciting and new in the Flavor
School feature. We don't want to be too
complex or appear to be above the person
looking for help. We just want to give them
simple good food pairings we think they will
like and try to make."

are not willing to offer that individualized
service to that degree."
Lake Geneva's retail area is about 9,000 sq.
ft. and includes locally obtained fresh produce,
a service and deli meat counter, homemade
deli salads, frozen seafood, and plenty of local
bakery products.
Name the meats or specialty products, from
hams, bacons, sausages, beef tongue, snack
sticks or fresh cuts and you'll likely find them
in stock at the shop.
Vorpagel says the family business will likely
continue its growth pattern and last year added
a new smokehouse to the equipment inventory.
"We want to move heavier into dry-cured
sausage since more customers are looking
for it," he notes. "In the fresh sausage area,
we are looking into Korean and North African
flavors. Adding new flavors is an old idea
but one the customer tunes into. We are also
thinking more about developing a meal kit
program and perhaps using local partners to
help bring that about."

"We look for
employees who
are personable,
friendly and
out-going and
will actually
listen to the
concerns of
customers."
- NICK VORPAGEL

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"Most of these meals were developed in-house,
but we are also pleased to share ideas we get
from the beef or pork groups as well.," Vorpagel
says. "Maybe this concept is a step to keep
Amazon away because we offer something more
personal than just a commodity. If I get a meat
question I'll try to answer it in minutes on the
internet or Facebook, unless it's late at night.
I'm guessing that many of those large companies

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www.meatpoultry.com | 08.18 | MEAT+ POULTRY

89


http://www.lakegenevacountrymeats.com http://www.hurson.com http://www.meatpoultry.com

Table of Contents for the Digital Edition of Meat+Poultry - August 2018

http://digital.meatpoultry.com/sosland/mp/2019_07_11
http://digital.meatpoultry.com/sosland/mp/2019_06_01
http://digital.meatpoultry.com/sosland/mp/2019_05_01
http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
http://www.nxtbook.com/sosland/mp/2018_02_01
http://www.nxtbook.com/sosland/mp/2018_01_01
http://www.nxtbook.com/sosland/mp/2017_12_01
http://www.nxtbook.com/sosland/mp/2017_11_01
http://www.nxtbook.com/sosland/mp/2017_10_01
http://www.nxtbook.com/sosland/mp/2017_09_01
http://www.nxtbook.com/sosland/mp/2017_08_01
http://www.nxtbook.com/sosland/mp/2017_07_01
http://www.nxtbook.com/sosland/mp/2017_06_01
http://www.nxtbook.com/sosland/mp/2017_05_01
http://www.nxtbook.com/sosland/mp/2017_04_01
http://www.nxtbook.com/sosland/mp/2017_03_01
http://www.nxtbook.com/sosland/mp/2017_02_01
http://www.nxtbook.com/sosland/mp/2017_01_01
http://www.nxtbook.com/sosland/mp/2016_12_01
http://www.nxtbook.com/sosland/mp/2016_11_01
http://www.nxtbook.com/sosland/mp/2016_10_01
http://www.nxtbook.com/sosland/mp/2016_09_01
http://www.nxtbook.com/sosland/mp/2016_08_01
http://www.nxtbook.com/sosland/mp/2016_07_01
http://www.nxtbook.com/sosland/mp/2016_06_01
http://www.nxtbook.com/sosland/mp/2016_05_01
http://www.nxtbook.com/sosland/mp/2016_04_01
http://www.nxtbook.com/sosland/mp/2016_03_01
http://www.nxtbook.com/sosland/mp/2016_02_01
http://www.nxtbook.com/sosland/mp/2016_01_01
http://www.nxtbook.com/sosland/mp/2015_12_01
http://www.nxtbook.com/sosland/mp/2015_11_01
http://www.nxtbook.com/sosland/mp/2015_10_01
http://www.nxtbook.com/sosland/mp/2015_09_01
http://www.nxtbook.com/sosland/mp/2015_08_01
http://www.nxtbook.com/sosland/mp/2015_07_01
http://www.nxtbook.com/sosland/mp/2015_06_01
http://www.nxtbook.com/sosland/mp/2015_05_01
http://www.nxtbook.com/sosland/mp/2015_04_01
http://www.nxtbook.com/sosland/mp/2015_03_01
http://www.nxtbook.com/sosland/mp/2015_02_01
http://www.nxtbook.com/sosland/mp/2015_01_01_mp
http://www.nxtbook.com/sosland/mp/2014_12_01
http://www.nxtbook.com/sosland/mp/2014_11_01
http://www.nxtbook.com/sosland/mp/2014_10_01
http://www.nxtbook.com/sosland/mp/2014_09_01
http://www.nxtbook.com/sosland/mp/2014_08_01
http://www.nxtbook.com/sosland/mp/2014_07_01
http://www.nxtbook.com/sosland/mp/2014_06_01
http://www.nxtbook.com/sosland/mp/2014_05_01
http://www.nxtbook.com/sosland/mp/2014_04_01
http://www.nxtbook.com/sosland/mp/2014_03_01
http://www.nxtbook.com/sosland/mp/2014_02_01
http://www.nxtbook.com/sosland/mp/2014_01_01
http://www.nxtbook.com/sosland/mp/2013_12_01
http://www.nxtbook.com/sosland/mp/2013_11_01
http://www.nxtbook.com/sosland/mp/2013_10_01
http://www.nxtbook.com/sosland/mp/2013_09_01
http://www.nxtbook.com/sosland/mp/2013_08_01
http://www.nxtbook.com/sosland/mp/2013_07_01
http://www.nxtbook.com/sosland/mp/2013_06_01
http://www.nxtbook.com/sosland/mp/2013_05_01
http://www.nxtbook.com/sosland/mp/2013_04_01
http://www.nxtbook.com/sosland/mp/2013_03_01
http://www.nxtbook.com/sosland/mp/2013_02_01
http://www.nxtbook.com/sosland/mp/2013_01_01
http://www.nxtbook.com/sosland/mp/2012_12_01
http://www.nxtbook.com/sosland/mp/2012_11_01
http://www.nxtbook.com/sosland/mp/2012_10_01
http://www.nxtbook.com/sosland/mp/2012_09_01
http://www.nxtbook.com/sosland/mp/2012_08_01
http://www.nxtbook.com/sosland/mp/2012_07_01
http://www.nxtbook.com/sosland/mp/2012_06_01
http://www.nxtbook.com/sosland/mp/2012_05_01
http://www.nxtbook.com/sosland/mp/2012_04_01
http://www.nxtbook.com/sosland/mp/2012_03_01
http://www.nxtbook.com/sosland/mp/2012_02_01
http://www.nxtbook.com/sosland/mp/2012_01_01
http://www.nxtbook.com/sosland/mp/2011_12_01
http://www.nxtbook.com/sosland/mp/2011_11_01
http://www.nxtbook.com/sosland/mp/2011_10_01
http://www.nxtbook.com/sosland/mp/2011_09_01
http://www.nxtbook.com/sosland/mp/2011_08_01
http://www.nxtbook.com/sosland/mp/2011_07_01
http://www.nxtbook.com/sosland/mp/2011_06_01
http://www.nxtbook.com/sosland/mp/2011_05_01
http://www.nxtbook.com/sosland/mp/2011_04_01
http://www.nxtbook.com/sosland/mp/2011_03_01
http://www.nxtbook.com/sosland/mp/2011_02_01
http://www.nxtbook.com/sosland/mp/2011_01_01
http://www.nxtbook.com/sosland/mp/2010_12_01
http://www.nxtbook.com/sosland/mp/2010_11_01
http://www.nxtbook.com/sosland/mp/2010_10_01
http://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
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