Meat+Poultry - August 2018 - 58

PA C K A G I N G S O L U T I O N S

Price and
packaging
are more
important
to buyers of
pre-packaged
products.

dipped over the past few years, spurring
brands to invest in product development
and packaging and ultimately deliver
products that fit into consumer's interest
in convenient, flavorful proteins as part of
their daypart eating.
Within the deli meat sector now vying for
relevance and sales, packaged deli meats have
an edge in preference over sliced-to-order
bulk processed meats. Nielsen reports that
more than half (52 percent) of all lunch meat
shoppers are "package heavy" buyers, spending
at least 70 percent of their category dollars on
packaged deli meats.
Such shoppers of packaged products have
distinct priorities when browsing. Nielsen's
research shows that price and packaging are
more important to buyers of pre-packaged
products, meaning that packaged meat buyers
likely will be hesitant to go overbroad in
paying for those items. As a testament to the
importance of price, sales of private label
pre-packaged sliced deli meats are impacting

the lunch meat category, according to Nielsen's
report on deli meats.

SHOW AND TELL
To engage the loyal, package-heavy buyers,
attract new shoppers and stem any losses
to other proteins or prepared foods, many
deli meat processors have invested more in
packaging technology.
Package design remains a key element. As
Nielsen's recent report points out, packages
of deli meat that highlighted the products'
fresh attributes can help level the playing
field with other fresh choices in and around
the deli.
Packaging for the newer line of Prime
Fresh Delicatessen deli meats from the
Smithfield, Virginia-based Smithfield Foods
brand is designed to convey that freshness.
The packaging is described by the company
as minimalist and designed to "look like the
meat was just sliced at the deli counter." The
bagged format is also in line with another trend

CASH® Special XL
Ergonomic pistol shaped cartridge powered
humane stunning tool suitable for use on
all animals
Proven ergonomic design
Anti-bacterial compounded handle
Improved design for longer life
Automatic bolt return
Fast loading action
Robust construction
Reliable performance
Available in .25" calibre
Can be used with a wide range of cartridges for
different animal sizes
ƒ Low maintenance costs
ƒ Supplied with cleaning tools and maintenance
instructions

ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
ƒ

Stunning performance measurement device
to aid compliance with CE regulations and
1099/2009 on protection of animals at the time
of killing

To ensure your CASH®
stunning tools are working
at their best for longer, you
must always use genuine
Frontmatec Accles &
Shelvoke CASH®
replacement parts
CASH® Magnum stunning tools accessory for
providing extension and reach

Distributor:

58

MEAT+ POULTRY | 08.18 | www.meatpoultry.com

QC Supply
P.O. Box 581, 574 Road 11
Schuyler
Nebraska 68661-0581
Phone: +1 800 433 6340
qcsupply.com

http://frontmatec.com http://acclesandshelvoke.co.uk https://twitter.com/accles_shelvoke https://www.youtube.com/channel/UCVPEyd0H26I60gCUS1wFR4g https://www.linkedin.com/company/accles-&-shelvoke/ https://plus.google.com/117988220165167813933 https://www.facebook.com/FRONTMATECAcclesandShelvoke/ http://www.qcsupply.com

Table of Contents for the Digital Edition of Meat+Poultry - August 2018