Meat+Poultry - August 2018 - 48
As HPP technology
becomes more mainstream
for products sold not
only in the US but also
certification provides value
to equipment suppliers, their
customers and consumers.
"However, it has evolved now into different
sorts of objectives with HPP and RTE meat,"
Raghubeer says. "The removal of some of the
chemicals, taking out of sorbates and benzoates
in products, and at that time you're starting to
offer products in the marketplace with a cleaner
label. Those two drivers really are the ones that
really put the RTE products on the map, and it's
growing. Many companies are doing it."
The growth extends outside of North
America into the rest of the globe not only for
internal consumption in the foreign markets,
but for export as well. The HPP process allows
foreign companies to move into international
markets from a food safety standpoint, but
also the longer shelf life that comes from HPP
facilitates export to different countries.
"So, this [HPP] is growing, and growing
mainly because of food safety, shelf life and a
movement toward cleaner label," Raghubeer
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Once the council sets guidelines for
certification, it plans to educate consumers
on HPP. Whether they do or don't want to
purchase organic products, the average
Both Hiperbaric and JBT/Avure are founding
members of the Cold Pressure Council,
the trade organization responsible for the
guidelines and standards to which companies
must adhere before using the seal on products.
Both companies, along with the other founding
companies, continue to develop the guidelines
for HPP relative to proteins.
"Members of the council can get certified
under those guidelines and then they would
have access to use the seal," says Lisa Wessels,
chief marketing officer, JBT/Avure.
"Hiperbaric's role as founding member is
also to aid with the education and customer
awareness of HPP under the Cold Pressure
Council unified message," says Carol Tonello,
commercial and applications director for
Hiperbaric. "This way it's not what one supplier
is saying but as industry leaders what High
Pressure Processing should mean to consumers.
As one of the founding members we help with
the development and formalizing industry best
practices along with the rest of the board."