Meat+Poultry - August 2018 - 48
FOOD SAFETY As HPP technology becomes more mainstream for products sold not only in the US but also internationally, third-party certification provides value to equipment suppliers, their customers and consumers. "However, it has evolved now into different sorts of objectives with HPP and RTE meat," Raghubeer says. "The removal of some of the chemicals, taking out of sorbates and benzoates in products, and at that time you're starting to offer products in the marketplace with a cleaner label. Those two drivers really are the ones that really put the RTE products on the map, and it's growing. Many companies are doing it." The growth extends outside of North America into the rest of the globe not only for internal consumption in the foreign markets, but for export as well. The HPP process allows foreign companies to move into international markets from a food safety standpoint, but also the longer shelf life that comes from HPP facilitates export to different countries. "So, this [HPP] is growing, and growing mainly because of food safety, shelf life and a movement toward cleaner label," Raghubeer adds. MAKING IT MATTER THE SEAL EQUIPMENT SOLUTIONS OUR NEW WEBSITE HAS LAUNCHED! CHECK US OUT AT: www.kohlerindustries.com (800) 365-6708 48 FRESH SAME GREAT NEW LOOK EQUIPMENT MEAT+ POULTRY | 08.18 | www.meatpoultry.com Once the council sets guidelines for certification, it plans to educate consumers on HPP. Whether they do or don't want to purchase organic products, the average JBT/Avure Both Hiperbaric and JBT/Avure are founding members of the Cold Pressure Council, the trade organization responsible for the guidelines and standards to which companies must adhere before using the seal on products. Both companies, along with the other founding companies, continue to develop the guidelines for HPP relative to proteins. "Members of the council can get certified under those guidelines and then they would have access to use the seal," says Lisa Wessels, chief marketing officer, JBT/Avure. "Hiperbaric's role as founding member is also to aid with the education and customer awareness of HPP under the Cold Pressure Council unified message," says Carol Tonello, commercial and applications director for Hiperbaric. "This way it's not what one supplier is saying but as industry leaders what High Pressure Processing should mean to consumers. As one of the founding members we help with the development and formalizing industry best practices along with the rest of the board."