Meat+Poultry - August 2018 - 43

relationships with leading retailers."
Van Eekeren said the acquisition supports
Land O'Frost's strategic growth plans and
offers an opportunity to capitalize on the
consumer trend to natural and organic meats.
With the addition of Wellshire Farms, Land
O'Frost's product portfolio now features a
robust offering of natural/organic brands for
breakfast meats, deli meats, hams, hot dogs,
snacking and specialty meats.
Van Eekeren said he reached out to Lou
Colameco, president and CEO of Wellshire
Farms, about becoming business partners and
Colameco was particularly interested in this
prospect because both companies shared that
they've always been family owned.
"Joining the Land O'Frost family represents
an important and strategic milestone for
Wellshire Farms," Colameco said just after the
deal was made. "The opportunity to combine
forces with another family-owned-andoperated company as strong as Land O'Frost
will provide us with the ability to further
grow our brands, expand our distribution
and provide new growth opportunities for
our employees. In addition, we believe the
combined company will also be able to reach
more retail outlets and customers that value
our high-quality products."
Founded in 1958, Land O'Frost has been a
consistent leading manufacturer of pre-sliced
meats, breakfast meats and specialty hot dogs
and sausages. Headquartered in Munster,
Indiana, the company is the largest familyowned brand of packaged deli meat in the US
with brands including Land O'Frost premium
sliced meats, DeliShaved and Bistro Favorites
100% Natural. It operates three manufacturing
facilities in Lansing, Illinois, Madisonville,
Kentucky, and Searcy, Arkansas.
Van Eekeren said benefits of family-owned/
family-run businesses include that they can
worry less about day-to-day operations and
quarterly performance.
"We worry more about how the business
can survive for generations to come," he said.
"Our decisions aren't based on short-term gains
and losses but instead on long-term strategy."
As for changes at Wellshire Farms following
the acquisition, Van Eekeren said there won't be.
"Wellshire Farms will operate as an
independent entity with Land O'Frost as its
support system," he said. "They continue to

have an incredible team that is learning about
our company and we're learning about them. We
will help grow their brands using our expertise."
One major benefit of being acquired
will be expanded distribution for Wellshire
Farms' brands.
"The Land O'Frost sales and supply
chain can take the Wellshire Farms products
to our current customer base of national
conventional retailers who have natural foods
sets in their stores."
Land O'Frost acquired sausage-maker
Wimmer's Meats, West Point, Nebraska, in
2012 and its brands: Wimmer's, Fairbury,
Ambassador and Basset.
As for additional acquisitions, Van Eekeren
says Land O'Frost plans to focus on solidifying
and growing its current businesses.

"We're bringing
together two
family-owned
companies that
are not only
committed
to producing
quality products
but also have
a rich and
longstanding
heritage in the
meat industry."
- DAVID VAN EEKEREN

SPOTTING TRENDS
Van Eekeren says the most common trend in
the deli meat business has been slow growth,
with many traditional brands struggling to
grow their category.
Cleaner-label products continue to grow in
popularity as consumers are more educated
than they've ever been about what's in the food
they buy, he said.
Land O'Frost recently relaunched its
Bistro Favorites 100% Natural product
line, transforming it to include all-natural
ingredients with natural seasonings and glazes.
As for private-label deli meat processing,
Van Eekeren says private labels are
www.meatpoultry.com | 08.18 | MEAT+ POULTRY

43


http://www.meatpoultry.com

Table of Contents for the Digital Edition of Meat+Poultry - August 2018

http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
http://www.nxtbook.com/sosland/mp/2018_02_01
http://www.nxtbook.com/sosland/mp/2018_01_01
http://www.nxtbook.com/sosland/mp/2017_12_01
http://www.nxtbook.com/sosland/mp/2017_11_01
http://www.nxtbook.com/sosland/mp/2017_10_01
http://www.nxtbook.com/sosland/mp/2017_09_01
http://www.nxtbook.com/sosland/mp/2017_08_01
http://www.nxtbook.com/sosland/mp/2017_07_01
http://www.nxtbook.com/sosland/mp/2017_06_01
http://www.nxtbook.com/sosland/mp/2017_05_01
http://www.nxtbook.com/sosland/mp/2017_04_01
http://www.nxtbook.com/sosland/mp/2017_03_01
http://www.nxtbook.com/sosland/mp/2017_02_01
http://www.nxtbook.com/sosland/mp/2017_01_01
http://www.nxtbook.com/sosland/mp/2016_12_01
http://www.nxtbook.com/sosland/mp/2016_11_01
http://www.nxtbook.com/sosland/mp/2016_10_01
http://www.nxtbook.com/sosland/mp/2016_09_01
http://www.nxtbook.com/sosland/mp/2016_08_01
http://www.nxtbook.com/sosland/mp/2016_07_01
http://www.nxtbook.com/sosland/mp/2016_06_01
http://www.nxtbook.com/sosland/mp/2016_05_01
http://www.nxtbook.com/sosland/mp/2016_04_01
http://www.nxtbook.com/sosland/mp/2016_03_01
http://www.nxtbook.com/sosland/mp/2016_02_01
http://www.nxtbook.com/sosland/mp/2016_01_01
http://www.nxtbook.com/sosland/mp/2015_12_01
http://www.nxtbook.com/sosland/mp/2015_11_01
http://www.nxtbook.com/sosland/mp/2015_10_01
http://www.nxtbook.com/sosland/mp/2015_09_01
http://www.nxtbook.com/sosland/mp/2015_08_01
http://www.nxtbook.com/sosland/mp/2015_07_01
http://www.nxtbook.com/sosland/mp/2015_06_01
http://www.nxtbook.com/sosland/mp/2015_05_01
http://www.nxtbook.com/sosland/mp/2015_04_01
http://www.nxtbook.com/sosland/mp/2015_03_01
http://www.nxtbook.com/sosland/mp/2015_02_01
http://www.nxtbook.com/sosland/mp/2015_01_01_mp
http://www.nxtbook.com/sosland/mp/2014_12_01
http://www.nxtbook.com/sosland/mp/2014_11_01
http://www.nxtbook.com/sosland/mp/2014_10_01
http://www.nxtbook.com/sosland/mp/2014_09_01
http://www.nxtbook.com/sosland/mp/2014_08_01
http://www.nxtbook.com/sosland/mp/2014_07_01
http://www.nxtbook.com/sosland/mp/2014_06_01
http://www.nxtbook.com/sosland/mp/2014_05_01
http://www.nxtbook.com/sosland/mp/2014_04_01
http://www.nxtbook.com/sosland/mp/2014_03_01
http://www.nxtbook.com/sosland/mp/2014_02_01
http://www.nxtbook.com/sosland/mp/2014_01_01
http://www.nxtbook.com/sosland/mp/2013_12_01
http://www.nxtbook.com/sosland/mp/2013_11_01
http://www.nxtbook.com/sosland/mp/2013_10_01
http://www.nxtbook.com/sosland/mp/2013_09_01
http://www.nxtbook.com/sosland/mp/2013_08_01
http://www.nxtbook.com/sosland/mp/2013_07_01
http://www.nxtbook.com/sosland/mp/2013_06_01
http://www.nxtbook.com/sosland/mp/2013_05_01
http://www.nxtbook.com/sosland/mp/2013_04_01
http://www.nxtbook.com/sosland/mp/2013_03_01
http://www.nxtbook.com/sosland/mp/2013_02_01
http://www.nxtbook.com/sosland/mp/2013_01_01
http://www.nxtbook.com/sosland/mp/2012_12_01
http://www.nxtbook.com/sosland/mp/2012_11_01
http://www.nxtbook.com/sosland/mp/2012_10_01
http://www.nxtbook.com/sosland/mp/2012_09_01
http://www.nxtbook.com/sosland/mp/2012_08_01
http://www.nxtbook.com/sosland/mp/2012_07_01
http://www.nxtbook.com/sosland/mp/2012_06_01
http://www.nxtbook.com/sosland/mp/2012_05_01
http://www.nxtbook.com/sosland/mp/2012_04_01
http://www.nxtbook.com/sosland/mp/2012_03_01
http://www.nxtbook.com/sosland/mp/2012_02_01
http://www.nxtbook.com/sosland/mp/2012_01_01
http://www.nxtbook.com/sosland/mp/2011_12_01
http://www.nxtbook.com/sosland/mp/2011_11_01
http://www.nxtbook.com/sosland/mp/2011_10_01
http://www.nxtbook.com/sosland/mp/2011_09_01
http://www.nxtbook.com/sosland/mp/2011_08_01
http://www.nxtbook.com/sosland/mp/2011_07_01
http://www.nxtbook.com/sosland/mp/2011_06_01
http://www.nxtbook.com/sosland/mp/2011_05_01
http://www.nxtbook.com/sosland/mp/2011_04_01
http://www.nxtbook.com/sosland/mp/2011_03_01
http://www.nxtbook.com/sosland/mp/2011_02_01
http://www.nxtbook.com/sosland/mp/2011_01_01
http://www.nxtbook.com/sosland/mp/2010_12_01
http://www.nxtbook.com/sosland/mp/2010_11_01
http://www.nxtbook.com/sosland/mp/2010_10_01
http://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
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