Meat+Poultry - August 2018 - 30

BY THE NUMBERS

Although more people continue
to eat outside the home, Packaged
Facts sees the positioning of meat
and poultry as a natural and healthy
mealtime staple and snack as a
method to re-invigorate the market.
This is in evidence with new products
offering grab-and-go, protein-based
snacks and the introduction of new
usages for deli meat accompanied by
recipes and Instagram-worthy photos
for the creation of high-end specialty
sandwiches such as tartines, French
open-faced sandwiches, and quickto-create breakfast sandwiches that
double up on protein with premium
specialty meats, eggs and cheese.
At the deli counter, specialty
meats with international profiles
entice younger consumers who are
open to purchasing specialty deli
meat selections. Attracting this group,
who are the primary purchasers of
deli meat, means showcasing its
convenience factor and enhanced flavor
profiles, according to Mintel. This could

30

include offerings of pre-packaged,
high-protein snacks featuring meats,
cheese, crackers, fruit and nuts or
the choice of freshly sliced deli meats
for an upscale charcuterie platter
or a casual meat and cheese
tray. Convenience and
snacking continue to be an
opportunity for retailers
and suppliers alike,
and the International
Dairy Deli Bakery
Association (IDDBA)
predicts the popularity
of sandwiches and
pizza will drive the sale
of higher-end meats with
the growth of specialty
Spanish and Italian meats.
"Protein-heavy snack packs
featuring meats and cheeses are
moving meat producers in a new
direction," according to Jonathan
Whalley, IDDBA education coordinator.
"We see this in the specialty meat
segment as a way to drive trial of moreupscale meat and cheese products."

MEAT+ POULTRY | 08.18 | www.meatpoultry.com

This includes making room in the
case for selections of humanely raised
sausages, including the ever-popular
chorizo with dollar and volume sales
increasing more than 15 percent and
16 percent, respectively; hot dogs and
sausage free of fillers; locally sourced
bacon free of nitrates/nitrites; and
bacon that tastes as good out of the
microwave as it does out of the pan.
Other important attributes include
the use of premium ingredients,
organic labeling and low-cholesterol
and gluten-free offerings. While the
consumer desire for clean labels
continues across the board, lowsodium options are primarily only a
concern for baby boomers and the WW
II Swing generation.
"People are looking at preservatives,
fillers, artificial ingredients and
sweeteners," Whalley said. "The deli
meat category is not only moving away
from some of the negative perceptions
associated with those ingredients, it is
further adapting to consumer desires
for plant-based foods."

©Jiri Hera - stock.adobe.com, ©robcartorres - stock.adobe.com

Chorizo
remains popular,
with dollar and volume
sales increasing more
than 15% and 16%,
respectively.

Specialty meats with international profiles attract younger consumers to the deli department.


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Table of Contents for the Digital Edition of Meat+Poultry - August 2018

http://digital.meatpoultry.com/sosland/mp/2019_07_11
http://digital.meatpoultry.com/sosland/mp/2019_06_01
http://digital.meatpoultry.com/sosland/mp/2019_05_01
http://digital.meatpoultry.com/sosland/mp/2019_04_01
http://digital.meatpoultry.com/sosland/mp/2019_03_01
http://digital.meatpoultry.com/sosland/mp/2019_02_01
http://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
http://www.nxtbook.com/sosland/mp/2018_02_01
http://www.nxtbook.com/sosland/mp/2018_01_01
http://www.nxtbook.com/sosland/mp/2017_12_01
http://www.nxtbook.com/sosland/mp/2017_11_01
http://www.nxtbook.com/sosland/mp/2017_10_01
http://www.nxtbook.com/sosland/mp/2017_09_01
http://www.nxtbook.com/sosland/mp/2017_08_01
http://www.nxtbook.com/sosland/mp/2017_07_01
http://www.nxtbook.com/sosland/mp/2017_06_01
http://www.nxtbook.com/sosland/mp/2017_05_01
http://www.nxtbook.com/sosland/mp/2017_04_01
http://www.nxtbook.com/sosland/mp/2017_03_01
http://www.nxtbook.com/sosland/mp/2017_02_01
http://www.nxtbook.com/sosland/mp/2017_01_01
http://www.nxtbook.com/sosland/mp/2016_12_01
http://www.nxtbook.com/sosland/mp/2016_11_01
http://www.nxtbook.com/sosland/mp/2016_10_01
http://www.nxtbook.com/sosland/mp/2016_09_01
http://www.nxtbook.com/sosland/mp/2016_08_01
http://www.nxtbook.com/sosland/mp/2016_07_01
http://www.nxtbook.com/sosland/mp/2016_06_01
http://www.nxtbook.com/sosland/mp/2016_05_01
http://www.nxtbook.com/sosland/mp/2016_04_01
http://www.nxtbook.com/sosland/mp/2016_03_01
http://www.nxtbook.com/sosland/mp/2016_02_01
http://www.nxtbook.com/sosland/mp/2016_01_01
http://www.nxtbook.com/sosland/mp/2015_12_01
http://www.nxtbook.com/sosland/mp/2015_11_01
http://www.nxtbook.com/sosland/mp/2015_10_01
http://www.nxtbook.com/sosland/mp/2015_09_01
http://www.nxtbook.com/sosland/mp/2015_08_01
http://www.nxtbook.com/sosland/mp/2015_07_01
http://www.nxtbook.com/sosland/mp/2015_06_01
http://www.nxtbook.com/sosland/mp/2015_05_01
http://www.nxtbook.com/sosland/mp/2015_04_01
http://www.nxtbook.com/sosland/mp/2015_03_01
http://www.nxtbook.com/sosland/mp/2015_02_01
http://www.nxtbook.com/sosland/mp/2015_01_01_mp
http://www.nxtbook.com/sosland/mp/2014_12_01
http://www.nxtbook.com/sosland/mp/2014_11_01
http://www.nxtbook.com/sosland/mp/2014_10_01
http://www.nxtbook.com/sosland/mp/2014_09_01
http://www.nxtbook.com/sosland/mp/2014_08_01
http://www.nxtbook.com/sosland/mp/2014_07_01
http://www.nxtbook.com/sosland/mp/2014_06_01
http://www.nxtbook.com/sosland/mp/2014_05_01
http://www.nxtbook.com/sosland/mp/2014_04_01
http://www.nxtbook.com/sosland/mp/2014_03_01
http://www.nxtbook.com/sosland/mp/2014_02_01
http://www.nxtbook.com/sosland/mp/2014_01_01
http://www.nxtbook.com/sosland/mp/2013_12_01
http://www.nxtbook.com/sosland/mp/2013_11_01
http://www.nxtbook.com/sosland/mp/2013_10_01
http://www.nxtbook.com/sosland/mp/2013_09_01
http://www.nxtbook.com/sosland/mp/2013_08_01
http://www.nxtbook.com/sosland/mp/2013_07_01
http://www.nxtbook.com/sosland/mp/2013_06_01
http://www.nxtbook.com/sosland/mp/2013_05_01
http://www.nxtbook.com/sosland/mp/2013_04_01
http://www.nxtbook.com/sosland/mp/2013_03_01
http://www.nxtbook.com/sosland/mp/2013_02_01
http://www.nxtbook.com/sosland/mp/2013_01_01
http://www.nxtbook.com/sosland/mp/2012_12_01
http://www.nxtbook.com/sosland/mp/2012_11_01
http://www.nxtbook.com/sosland/mp/2012_10_01
http://www.nxtbook.com/sosland/mp/2012_09_01
http://www.nxtbook.com/sosland/mp/2012_08_01
http://www.nxtbook.com/sosland/mp/2012_07_01
http://www.nxtbook.com/sosland/mp/2012_06_01
http://www.nxtbook.com/sosland/mp/2012_05_01
http://www.nxtbook.com/sosland/mp/2012_04_01
http://www.nxtbook.com/sosland/mp/2012_03_01
http://www.nxtbook.com/sosland/mp/2012_02_01
http://www.nxtbook.com/sosland/mp/2012_01_01
http://www.nxtbook.com/sosland/mp/2011_12_01
http://www.nxtbook.com/sosland/mp/2011_11_01
http://www.nxtbook.com/sosland/mp/2011_10_01
http://www.nxtbook.com/sosland/mp/2011_09_01
http://www.nxtbook.com/sosland/mp/2011_08_01
http://www.nxtbook.com/sosland/mp/2011_07_01
http://www.nxtbook.com/sosland/mp/2011_06_01
http://www.nxtbook.com/sosland/mp/2011_05_01
http://www.nxtbook.com/sosland/mp/2011_04_01
http://www.nxtbook.com/sosland/mp/2011_03_01
http://www.nxtbook.com/sosland/mp/2011_02_01
http://www.nxtbook.com/sosland/mp/2011_01_01
http://www.nxtbook.com/sosland/mp/2010_12_01
http://www.nxtbook.com/sosland/mp/2010_11_01
http://www.nxtbook.com/sosland/mp/2010_10_01
http://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
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