Meat+Poultry - July 2018 - 57

supply outstripped this market.
He approached a local, upscale five-store
grocery chain about selling his beef. This was
at the forefront of the locavore movement.
They agreed to give it a try, buying whole
carcasses broken down by the locker plant
into sub-primals. The program continued to
grow, outstripping the locker plant's ability to
process the increased load.

CUSTOM CATTLE
That's when Burchell came to Ruppersberger
about processing his cattle. "I was interested
but I hadn't really processed custom cattle
in the past," Ruppersberger states. "I told Ed
that I would give it a shot if I could buy back
the kosher forequarters from him so I could
continue to service my kosher trade. It also
was appealing to me because Roseda was
responsible for marketing and selling the rest
of the meat. The nice part for Ed was that I
was buying the part of the carcass that was
difficult for him to sell and he could increase

his cattle production. I killed my first group
of Roseda steers which was significantly
higher than the 25 to 30 percent from the Glatt
kosher percentage I was getting from the
auction. Quality-wise, they were like soldiers
- incredibly consistent weights and of high
quality. This was unlike the mix of size and
quality I was getting from the auctions. It was a
good day."
Roseda and Ruppersberger's operations
continued to grow together. They started
breaking carcasses and selling sub-primals. The
demand for local beef continued to increase.
Ruppersberger had the infrastructure that
Roseda needed to expand the program with
the plant and delivery trucks that serviced the
Baltimore/Washington, DC, area. Problems
eventually arose when Roseda's dry aging
program and processing needs overwhelmed
the small plant's ability to produce.
That's when Burchell and Ruppersberger
started looking at expansion options.
Landlocked at the slaughter plant's location,

"When I created
Roseda Farm
in 1996, we
set as our
goal to breed
Angus cattle
that produced
quality beef."
- ED BURCHELL SR.

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| MEAT+ POULTRY 57
PRODUCTS | SNACK
FOODS| 07.18
| BEVERAGES



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Meat+Poultry - July 2018

Table of Contents for the Digital Edition of Meat+Poultry - July 2018

Meat+Poultry - July 2018
CONTENTS
COMMENTARY - Choosing to take chances
BUSINESS NOTES - HORMEL SALES RISE FOR TRADITIONAL BRANDS
DELI BRANDS COMPLETES NEW SLICING FACILITY
MARFRIG FINALIZES DEAL FOR NATIONAL BEEF
TYSON FOODS TO ACQUIRE TECUMSEH POULTRY
CHEF’D EXPANDS RETAIL MEAL KITS TO NYC
PREMIUM BRANDS ACQUIRES CONCORD PREMIUM MEATS
WASHINGTON - Farm bill moves on
COVER STORY - CUSTOM SOLUTIONS
RED MEAT REPORT - SEEING GREEN
TOOLS OF THE TRADE - Advancement auditing
INGREDIENT ISSUES - Heating up meat
SMALL BUSINESS MATTERS - CUSTOM CONCEPTS
TECNOLOGICAL INNOVATIONS - ROBOTIC replacements
PACKAGING SOLUTIONS - Signed, sealed and packaged
FOODSERVICE TRENDS - What's on the menu
FOOD SAFETY - Carcass focused
RETAIL UPDATE - READY for DETAIL
FROM THE CORRAL - Calling all minds
NAMES IN THE NEWS
CALENDAR
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Ground beef trends+technology
GROUND BEEF PROCESSING
GRINDING TECHNOLOGY
TOOLS OF THE TRADE
GROUND BEEF TRENDS
RETAIL & FOODSERVICE TRENDS
Meat+Poultry - July 2018 - Meat+Poultry - July 2018
Meat+Poultry - July 2018 - Meat+Poultry - July 2018
Meat+Poultry - July 2018 - 2
Meat+Poultry - July 2018 - 3
Meat+Poultry - July 2018 - CONTENTS
Meat+Poultry - July 2018 - 5
Meat+Poultry - July 2018 - 6
Meat+Poultry - July 2018 - 7
Meat+Poultry - July 2018 - COMMENTARY - Choosing to take chances
Meat+Poultry - July 2018 - 9
Meat+Poultry - July 2018 - MARFRIG FINALIZES DEAL FOR NATIONAL BEEF
Meat+Poultry - July 2018 - 11
Meat+Poultry - July 2018 - PREMIUM BRANDS ACQUIRES CONCORD PREMIUM MEATS
Meat+Poultry - July 2018 - 13
Meat+Poultry - July 2018 - WASHINGTON - Farm bill moves on
Meat+Poultry - July 2018 - 15
Meat+Poultry - July 2018 - COVER STORY - CUSTOM SOLUTIONS
Meat+Poultry - July 2018 - 17
Meat+Poultry - July 2018 - 18
Meat+Poultry - July 2018 - 19
Meat+Poultry - July 2018 - 20
Meat+Poultry - July 2018 - 21
Meat+Poultry - July 2018 - 22
Meat+Poultry - July 2018 - 23
Meat+Poultry - July 2018 - 24
Meat+Poultry - July 2018 - 25
Meat+Poultry - July 2018 - 26
Meat+Poultry - July 2018 - 27
Meat+Poultry - July 2018 - 28
Meat+Poultry - July 2018 - 29
Meat+Poultry - July 2018 - RED MEAT REPORT - SEEING GREEN
Meat+Poultry - July 2018 - 31
Meat+Poultry - July 2018 - 32
Meat+Poultry - July 2018 - 33
Meat+Poultry - July 2018 - 34
Meat+Poultry - July 2018 - 35
Meat+Poultry - July 2018 - TOOLS OF THE TRADE - Advancement auditing
Meat+Poultry - July 2018 - 37
Meat+Poultry - July 2018 - 38
Meat+Poultry - July 2018 - 39
Meat+Poultry - July 2018 - 40
Meat+Poultry - July 2018 - 41
Meat+Poultry - July 2018 - 42
Meat+Poultry - July 2018 - 43
Meat+Poultry - July 2018 - 44
Meat+Poultry - July 2018 - 45
Meat+Poultry - July 2018 - INGREDIENT ISSUES - Heating up meat
Meat+Poultry - July 2018 - 47
Meat+Poultry - July 2018 - 48
Meat+Poultry - July 2018 - 49
Meat+Poultry - July 2018 - 50
Meat+Poultry - July 2018 - 51
Meat+Poultry - July 2018 - 52
Meat+Poultry - July 2018 - 53
Meat+Poultry - July 2018 - SMALL BUSINESS MATTERS - CUSTOM CONCEPTS
Meat+Poultry - July 2018 - 55
Meat+Poultry - July 2018 - 56
Meat+Poultry - July 2018 - 57
Meat+Poultry - July 2018 - 58
Meat+Poultry - July 2018 - 59
Meat+Poultry - July 2018 - TECNOLOGICAL INNOVATIONS - ROBOTIC replacements
Meat+Poultry - July 2018 - 61
Meat+Poultry - July 2018 - 62
Meat+Poultry - July 2018 - 63
Meat+Poultry - July 2018 - 64
Meat+Poultry - July 2018 - 65
Meat+Poultry - July 2018 - PACKAGING SOLUTIONS - Signed, sealed and packaged
Meat+Poultry - July 2018 - 67
Meat+Poultry - July 2018 - 68
Meat+Poultry - July 2018 - 69
Meat+Poultry - July 2018 - 70
Meat+Poultry - July 2018 - 71
Meat+Poultry - July 2018 - FOODSERVICE TRENDS - What's on the menu
Meat+Poultry - July 2018 - 73
Meat+Poultry - July 2018 - 74
Meat+Poultry - July 2018 - 75
Meat+Poultry - July 2018 - FOOD SAFETY - Carcass focused
Meat+Poultry - July 2018 - 77
Meat+Poultry - July 2018 - 78
Meat+Poultry - July 2018 - 79
Meat+Poultry - July 2018 - 80
Meat+Poultry - July 2018 - 81
Meat+Poultry - July 2018 - RETAIL UPDATE - READY for DETAIL
Meat+Poultry - July 2018 - 83
Meat+Poultry - July 2018 - 84
Meat+Poultry - July 2018 - 85
Meat+Poultry - July 2018 - FROM THE CORRAL - Calling all minds
Meat+Poultry - July 2018 - 87
Meat+Poultry - July 2018 - NAMES IN THE NEWS
Meat+Poultry - July 2018 - CALENDAR
Meat+Poultry - July 2018 - SHOWCASE
Meat+Poultry - July 2018 - 91
Meat+Poultry - July 2018 - CLASSIFIEDS
Meat+Poultry - July 2018 - 93
Meat+Poultry - July 2018 - 94
Meat+Poultry - July 2018 - 95
Meat+Poultry - July 2018 - 96
Meat+Poultry - July 2018 - ADVERTISERS
Meat+Poultry - July 2018 - THE INSIDER
Meat+Poultry - July 2018 - 99
Meat+Poultry - July 2018 - 100
Meat+Poultry - July 2018 - Ground beef trends+technology
Meat+Poultry - July 2018 - ground beef - 2
Meat+Poultry - July 2018 - ground beef - 3
Meat+Poultry - July 2018 - GROUND BEEF PROCESSING
Meat+Poultry - July 2018 - ground beef - 5
Meat+Poultry - July 2018 - ground beef - 6
Meat+Poultry - July 2018 - ground beef - 7
Meat+Poultry - July 2018 - ground beef - 8
Meat+Poultry - July 2018 - ground beef - 9
Meat+Poultry - July 2018 - GRINDING TECHNOLOGY
Meat+Poultry - July 2018 - ground beef - 11
Meat+Poultry - July 2018 - ground beef - 12
Meat+Poultry - July 2018 - ground beef - 13
Meat+Poultry - July 2018 - ground beef - 14
Meat+Poultry - July 2018 - ground beef - 15
Meat+Poultry - July 2018 - TOOLS OF THE TRADE
Meat+Poultry - July 2018 - ground beef - 17
Meat+Poultry - July 2018 - ground beef - 18
Meat+Poultry - July 2018 - ground beef - 19
Meat+Poultry - July 2018 - ground beef - 20
Meat+Poultry - July 2018 - ground beef - 21
Meat+Poultry - July 2018 - GROUND BEEF TRENDS
Meat+Poultry - July 2018 - ground beef - 23
Meat+Poultry - July 2018 - RETAIL & FOODSERVICE TRENDS
Meat+Poultry - July 2018 - ground beef - 25
Meat+Poultry - July 2018 - ground beef - 26
Meat+Poultry - July 2018 - ground beef - 27
Meat+Poultry - July 2018 - ground beef - 28
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