Meat+Poultry - July 2018 - 56

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Roseda Farms

to become CEO and partner of Meridian
Health Care, a chain of nursing homes that
served six states. After the sale of the nursing
homes to a public company, Burchell decided
to make a career change. After buying the
farm, he became interested in cattle and beef.
"I was curious about how, in the beef eating
experience, one time you could have a really
good steak and then the next time, not so
good," he states.
"Research convinced me that beef was
rapidly losing market share to chicken
and pork, largely because of the medical
profession's concerns over saturated fat and the
inconsistency in beef quality. When I created
(From left): Bill Ruppersberger, FRIENDS AND CONNECTIONS
Ed Burchell Sr. and Ed
Roseda Farm in 1996, we set as our goal to
It was at the suggestion of a mutual customer
Burchell Jr. have partnered
breed Angus cattle that produced quality beef.
that he met with Ed Burchell Sr. who had
up to bring Roseda Black
I hired Dean Bryant to run our cattle operation.
founded Roseda Black Angus Farm, a 350-acre
Angus beef to market.
farm in northern Baltimore County, in 1999. He Dean had graduated from Purdue Univ. with
both an undergraduate and graduate degree
describes himself as a non-farmer, a Baltimore
in animal science. His research at Purdue and
city boy who, after graduating from Loyola
his experience as cattle manager of the Wye
College and serving in the Army in military
Angus herd (part of the Univ. of Maryland's
intelligence during the Vietnam War era, rose
Agricultural School, located on
the Eastern Shore of Maryland)
convinced me that producing
high quality beef was possible by
consistently breeding cattle for
certain genetic traits."
&RUQGRJVGRQ¶WJURZRQWUHHV
Burchell's research led him to
further
refine the program beyond
WKH\¶UHSURGXFHGRQWKH37/
genetics. He and Bryant decided
to raise natural cattle, forgoing
the use of hormonal implants and
sub-therapeutic antibiotics, two
concerns about beef production
that consumers were beginning
to raise. As a final component to
ensure a great eating experience,
they decided to dry age the whole
carcass from 14 to 21 days.
The farm, which started out
37/&RUQGRJ0DFKLQH
QH
as a breeding operation focused
on improving genetics, started
‡3URGXFHVFRUQGRJVSHUKRXU
to become a beef producer. At
‡2YHU\HDUVRIXQLTXHGHVLJQ

the time, the only way to get
H[SHULHQFHLQIRRGSURFHVVLQJHTXLSPHQW
information back on carcass
quality was to slaughter the
YLVLWRXUZHEVLWHWRVHHWKHPDFKLQHLQDFWLRQ
cattle. Burchell had to find some
way to sell the beef. He started
selling freezer beef, processed at
(DVW/RÀDQG'U
a small, local locker plant, to his
:D[DKDFKLH7H[DV
86$
friends and neighbors. Soon the



http://www.afstexas.com

Meat+Poultry - July 2018

Table of Contents for the Digital Edition of Meat+Poultry - July 2018

Meat+Poultry - July 2018
CONTENTS
COMMENTARY - Choosing to take chances
BUSINESS NOTES - HORMEL SALES RISE FOR TRADITIONAL BRANDS
DELI BRANDS COMPLETES NEW SLICING FACILITY
MARFRIG FINALIZES DEAL FOR NATIONAL BEEF
TYSON FOODS TO ACQUIRE TECUMSEH POULTRY
CHEF’D EXPANDS RETAIL MEAL KITS TO NYC
PREMIUM BRANDS ACQUIRES CONCORD PREMIUM MEATS
WASHINGTON - Farm bill moves on
COVER STORY - CUSTOM SOLUTIONS
RED MEAT REPORT - SEEING GREEN
TOOLS OF THE TRADE - Advancement auditing
INGREDIENT ISSUES - Heating up meat
SMALL BUSINESS MATTERS - CUSTOM CONCEPTS
TECNOLOGICAL INNOVATIONS - ROBOTIC replacements
PACKAGING SOLUTIONS - Signed, sealed and packaged
FOODSERVICE TRENDS - What's on the menu
FOOD SAFETY - Carcass focused
RETAIL UPDATE - READY for DETAIL
FROM THE CORRAL - Calling all minds
NAMES IN THE NEWS
CALENDAR
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Ground beef trends+technology
GROUND BEEF PROCESSING
GRINDING TECHNOLOGY
TOOLS OF THE TRADE
GROUND BEEF TRENDS
RETAIL & FOODSERVICE TRENDS
Meat+Poultry - July 2018 - Meat+Poultry - July 2018
Meat+Poultry - July 2018 - Meat+Poultry - July 2018
Meat+Poultry - July 2018 - 2
Meat+Poultry - July 2018 - 3
Meat+Poultry - July 2018 - CONTENTS
Meat+Poultry - July 2018 - 5
Meat+Poultry - July 2018 - 6
Meat+Poultry - July 2018 - 7
Meat+Poultry - July 2018 - COMMENTARY - Choosing to take chances
Meat+Poultry - July 2018 - 9
Meat+Poultry - July 2018 - MARFRIG FINALIZES DEAL FOR NATIONAL BEEF
Meat+Poultry - July 2018 - 11
Meat+Poultry - July 2018 - PREMIUM BRANDS ACQUIRES CONCORD PREMIUM MEATS
Meat+Poultry - July 2018 - 13
Meat+Poultry - July 2018 - WASHINGTON - Farm bill moves on
Meat+Poultry - July 2018 - 15
Meat+Poultry - July 2018 - COVER STORY - CUSTOM SOLUTIONS
Meat+Poultry - July 2018 - 17
Meat+Poultry - July 2018 - 18
Meat+Poultry - July 2018 - 19
Meat+Poultry - July 2018 - 20
Meat+Poultry - July 2018 - 21
Meat+Poultry - July 2018 - 22
Meat+Poultry - July 2018 - 23
Meat+Poultry - July 2018 - 24
Meat+Poultry - July 2018 - 25
Meat+Poultry - July 2018 - 26
Meat+Poultry - July 2018 - 27
Meat+Poultry - July 2018 - 28
Meat+Poultry - July 2018 - 29
Meat+Poultry - July 2018 - RED MEAT REPORT - SEEING GREEN
Meat+Poultry - July 2018 - 31
Meat+Poultry - July 2018 - 32
Meat+Poultry - July 2018 - 33
Meat+Poultry - July 2018 - 34
Meat+Poultry - July 2018 - 35
Meat+Poultry - July 2018 - TOOLS OF THE TRADE - Advancement auditing
Meat+Poultry - July 2018 - 37
Meat+Poultry - July 2018 - 38
Meat+Poultry - July 2018 - 39
Meat+Poultry - July 2018 - 40
Meat+Poultry - July 2018 - 41
Meat+Poultry - July 2018 - 42
Meat+Poultry - July 2018 - 43
Meat+Poultry - July 2018 - 44
Meat+Poultry - July 2018 - 45
Meat+Poultry - July 2018 - INGREDIENT ISSUES - Heating up meat
Meat+Poultry - July 2018 - 47
Meat+Poultry - July 2018 - 48
Meat+Poultry - July 2018 - 49
Meat+Poultry - July 2018 - 50
Meat+Poultry - July 2018 - 51
Meat+Poultry - July 2018 - 52
Meat+Poultry - July 2018 - 53
Meat+Poultry - July 2018 - SMALL BUSINESS MATTERS - CUSTOM CONCEPTS
Meat+Poultry - July 2018 - 55
Meat+Poultry - July 2018 - 56
Meat+Poultry - July 2018 - 57
Meat+Poultry - July 2018 - 58
Meat+Poultry - July 2018 - 59
Meat+Poultry - July 2018 - TECNOLOGICAL INNOVATIONS - ROBOTIC replacements
Meat+Poultry - July 2018 - 61
Meat+Poultry - July 2018 - 62
Meat+Poultry - July 2018 - 63
Meat+Poultry - July 2018 - 64
Meat+Poultry - July 2018 - 65
Meat+Poultry - July 2018 - PACKAGING SOLUTIONS - Signed, sealed and packaged
Meat+Poultry - July 2018 - 67
Meat+Poultry - July 2018 - 68
Meat+Poultry - July 2018 - 69
Meat+Poultry - July 2018 - 70
Meat+Poultry - July 2018 - 71
Meat+Poultry - July 2018 - FOODSERVICE TRENDS - What's on the menu
Meat+Poultry - July 2018 - 73
Meat+Poultry - July 2018 - 74
Meat+Poultry - July 2018 - 75
Meat+Poultry - July 2018 - FOOD SAFETY - Carcass focused
Meat+Poultry - July 2018 - 77
Meat+Poultry - July 2018 - 78
Meat+Poultry - July 2018 - 79
Meat+Poultry - July 2018 - 80
Meat+Poultry - July 2018 - 81
Meat+Poultry - July 2018 - RETAIL UPDATE - READY for DETAIL
Meat+Poultry - July 2018 - 83
Meat+Poultry - July 2018 - 84
Meat+Poultry - July 2018 - 85
Meat+Poultry - July 2018 - FROM THE CORRAL - Calling all minds
Meat+Poultry - July 2018 - 87
Meat+Poultry - July 2018 - NAMES IN THE NEWS
Meat+Poultry - July 2018 - CALENDAR
Meat+Poultry - July 2018 - SHOWCASE
Meat+Poultry - July 2018 - 91
Meat+Poultry - July 2018 - CLASSIFIEDS
Meat+Poultry - July 2018 - 93
Meat+Poultry - July 2018 - 94
Meat+Poultry - July 2018 - 95
Meat+Poultry - July 2018 - 96
Meat+Poultry - July 2018 - ADVERTISERS
Meat+Poultry - July 2018 - THE INSIDER
Meat+Poultry - July 2018 - 99
Meat+Poultry - July 2018 - 100
Meat+Poultry - July 2018 - Ground beef trends+technology
Meat+Poultry - July 2018 - ground beef - 2
Meat+Poultry - July 2018 - ground beef - 3
Meat+Poultry - July 2018 - GROUND BEEF PROCESSING
Meat+Poultry - July 2018 - ground beef - 5
Meat+Poultry - July 2018 - ground beef - 6
Meat+Poultry - July 2018 - ground beef - 7
Meat+Poultry - July 2018 - ground beef - 8
Meat+Poultry - July 2018 - ground beef - 9
Meat+Poultry - July 2018 - GRINDING TECHNOLOGY
Meat+Poultry - July 2018 - ground beef - 11
Meat+Poultry - July 2018 - ground beef - 12
Meat+Poultry - July 2018 - ground beef - 13
Meat+Poultry - July 2018 - ground beef - 14
Meat+Poultry - July 2018 - ground beef - 15
Meat+Poultry - July 2018 - TOOLS OF THE TRADE
Meat+Poultry - July 2018 - ground beef - 17
Meat+Poultry - July 2018 - ground beef - 18
Meat+Poultry - July 2018 - ground beef - 19
Meat+Poultry - July 2018 - ground beef - 20
Meat+Poultry - July 2018 - ground beef - 21
Meat+Poultry - July 2018 - GROUND BEEF TRENDS
Meat+Poultry - July 2018 - ground beef - 23
Meat+Poultry - July 2018 - RETAIL & FOODSERVICE TRENDS
Meat+Poultry - July 2018 - ground beef - 25
Meat+Poultry - July 2018 - ground beef - 26
Meat+Poultry - July 2018 - ground beef - 27
Meat+Poultry - July 2018 - ground beef - 28
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