Meat+Poultry - June 2018 - 71
"The third area we are focusing more heavily on is the school lunch program," Chris explains. "This area has increased 30 percent a year for the past few years for us. We think it's because the buyers have strict rules on things like salt and fat content. We listen to them and build products to meet their demands." The Kunzlers admit that their cautious approach has advantages. They say, for example, they missed the initial opportunity to capitalize on turkey bacon demand by two to three years but expect to launch a fantastic turkey bacon this spring. John sums up their philosophy rather adeptly saying, "We can't be all things to all people or all markets. We just have to focus on what we do well and then work to do it even better. Take something like boiled or cooked deli ham. It is the No. 1 seller in every deli, but it only sells when it is on sale. What we're saying is that we want safe, quality products at a reasonable price, but we need to be very competitive." "Who says folks aren't price conscious?" - CHRIS KUNZLER III Beef Perfection and this is an area of the state that has a very strong work ethic." The brothers are cautious and measured when it comes to rolling out new meat products, agreeing that there are many fads from everything like artificial meats, to organics, or the latest diet crazes. "Food quality is an everyday theme to us at Kunzler's," Chris says, "but the No. 1 thing here is food safety. If we don't have it, we'll have nothing. The food safety employees wear a gold badge for a reason." Kunzler & Co. has three main channels. One is their sales to retail groups, from supermarket chains and club stores. Things change quickly in this segment, including many consolidations, so investments there have to be well thought out, they advise. A second key market is the convenience store arena, particularly in the chain stores selling hot dogs and other specialty foods. They are a key player in their hot dog sales east of the Mississippi River in this marketplace. Looking for Improved Quality & Increased Proļ¬ts? _;)f 5&9563& HAPPY! PICTURE THIS! Nutec's New 745E 100% Electric Food Forming System www.nutecmfg.com Visit us at AAMP booths #515, 517, 519, 522, 524 Fun! Tasty 'HOLVK Enjoy! (815) 722-2800 YUMMY ),//,1* Call Tom Tonra today for details Chicken MouthWatering Empanadas 71 www.meatpoultry.com | 06.18 | MEAT+ POULTRY
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