Meat+Poultry - April 2018 - 83

100 percent grass-fed, no antibiotics, no
hormones, humanely raised beef). "It's very
important to us to never stray from the quality
of beef that we use," MacDonald explains. The
jerky is no longer being processed at Sonoma
County Meat Co., instead they are using a
processor in Idaho.
"In the beginning it was just the two of
us driving around in our Honda Fit sampling
and distributing our product - now we're
distributing through Zoe's on their trucks. So
much has changed," MacDonald says.
In April 2017, Two Chicks started a
partnership with Zoe's Meats, an artisan, cured
meat company out of Santa Rosa, California,
that also distributes artisan products from
small companies like Two Chicks.
"It is a strategic partnership in which they
are helping us with growth, marketing and
distribution to help us spread our wings to
further reaches than we could do on our own,"
MacDonald says. "They aren't a processing
facility or a meat source - they have their own

brands of salamis, bacon, deli meats, etc. and
have acquired other artisanal brands such as
Daphne's Creamery and Emmy's Pickles and
Jams. We are the first artisanal brand with
them to still retain 100 percent ownership of
our company while partnering with them. We
are very thankful for this partnership and its
ability to help us move to the next level."
Advancing to that next level involves
introducing a new 1-oz. snack-size package of
both jerky flavors, soon to be available both
online and in retail locations. In addition,
Ronan and MacDonald plan to expand the
brand's protein selections and flavor profiles,
perhaps offering turkey jerky or another
meat variety. "We want to do more product
development to come up with more flavors,"
MacDonald says. "And we'd like to pick up our
online sales." Currently online sales account
for 5 percet to 10 percent of the business.
And in five years? "We hope we're at a level
that we're as recognized as some of the big wig
jerky companies out there," Ronan says.

"In the
beginning it
was just the two
of us driving
around in our
Honda Fit
sampling and
distributing our
product."
- BREELYN MACDONALD

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www.meatpoultry.com | 04.18 | MEAT+ POULTRY

83



http://www.birkocorp.com

Meat+Poultry - April 2018

Table of Contents for the Digital Edition of Meat+Poultry - April 2018

Meat+Poultry - April 2018
CONTENTS
COMMENTARY - Behind the smoke
BUSINESS NOTES - MCDONALD’S EXPANDS USE OF FRESH BEEF ACROSS THE US
CARGILL PROTEIN TO CONSOLIDATE WAREHOUSING
WALMART TO EXPAND ONLINE GROCERY DELIVERY
COURT ORDERS RELEASE OF JOESLEY BATISTA
WAYNE FARMS OPENS INNOVATION CENTER
PERDUE TO IMPLEMENT CAS TECHNOLOGY
WASHINGTON - Withdrawing organic rule
NEWS PERSPECTIVE - Dashboard dilemmas
BURGER REPORT - Betting on burgers
ALTERNATIVE PROTEINS - Faking it or making it?
PACKAGING SOLUTIONS - Preferred packaging
FOODSERVICE - BENEFITS OF BLENDING
FOOD SAFETY - Balancing PREVENTION and DETECTION
INGREDIENT ISSUES - All about apearance
SMALL BUSINESS MATTERS - MEAT MANIA
COMPANY PROFILE - Getting in THE GAME
MERCHANDISING - EVOLVING FROM THE front porch
LABOR - Monitoring off-the-clock work
FROM THE CORRAL - The value of global perspectives
CALENDAR
NAMES IN THE NEWS
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - April 2018 - Meat+Poultry - April 2018
Meat+Poultry - April 2018 - Meat+Poultry - April 2018
Meat+Poultry - April 2018 - 2
Meat+Poultry - April 2018 - 3
Meat+Poultry - April 2018 - CONTENTS
Meat+Poultry - April 2018 - 5
Meat+Poultry - April 2018 - 6
Meat+Poultry - April 2018 - 7
Meat+Poultry - April 2018 - COMMENTARY - Behind the smoke
Meat+Poultry - April 2018 - 9
Meat+Poultry - April 2018 - WALMART TO EXPAND ONLINE GROCERY DELIVERY
Meat+Poultry - April 2018 - 11
Meat+Poultry - April 2018 - WAYNE FARMS OPENS INNOVATION CENTER
Meat+Poultry - April 2018 - PERDUE TO IMPLEMENT CAS TECHNOLOGY
Meat+Poultry - April 2018 - WASHINGTON - Withdrawing organic rule
Meat+Poultry - April 2018 - 15
Meat+Poultry - April 2018 - NEWS PERSPECTIVE - Dashboard dilemmas
Meat+Poultry - April 2018 - 17
Meat+Poultry - April 2018 - 18
Meat+Poultry - April 2018 - 19
Meat+Poultry - April 2018 - 20
Meat+Poultry - April 2018 - 21
Meat+Poultry - April 2018 - BURGER REPORT - Betting on burgers
Meat+Poultry - April 2018 - 23
Meat+Poultry - April 2018 - ALTERNATIVE PROTEINS - Faking it or making it?
Meat+Poultry - April 2018 - 25
Meat+Poultry - April 2018 - 26
Meat+Poultry - April 2018 - 27
Meat+Poultry - April 2018 - 28
Meat+Poultry - April 2018 - 29
Meat+Poultry - April 2018 - 30
Meat+Poultry - April 2018 - 31
Meat+Poultry - April 2018 - 32
Meat+Poultry - April 2018 - 33
Meat+Poultry - April 2018 - 34
Meat+Poultry - April 2018 - 35
Meat+Poultry - April 2018 - 36
Meat+Poultry - April 2018 - 37
Meat+Poultry - April 2018 - 38
Meat+Poultry - April 2018 - 39
Meat+Poultry - April 2018 - 40
Meat+Poultry - April 2018 - 41
Meat+Poultry - April 2018 - 42
Meat+Poultry - April 2018 - 43
Meat+Poultry - April 2018 - PACKAGING SOLUTIONS - Preferred packaging
Meat+Poultry - April 2018 - 45
Meat+Poultry - April 2018 - 46
Meat+Poultry - April 2018 - 47
Meat+Poultry - April 2018 - 48
Meat+Poultry - April 2018 - 49
Meat+Poultry - April 2018 - 50
Meat+Poultry - April 2018 - rollstock - A
Meat+Poultry - April 2018 - rollstock - B
Meat+Poultry - April 2018 - 51
Meat+Poultry - April 2018 - 52
Meat+Poultry - April 2018 - 53
Meat+Poultry - April 2018 - FOODSERVICE - BENEFITS OF BLENDING
Meat+Poultry - April 2018 - 55
Meat+Poultry - April 2018 - 56
Meat+Poultry - April 2018 - 57
Meat+Poultry - April 2018 - 58
Meat+Poultry - April 2018 - 59
Meat+Poultry - April 2018 - FOOD SAFETY - Balancing PREVENTION and DETECTION
Meat+Poultry - April 2018 - 61
Meat+Poultry - April 2018 - 62
Meat+Poultry - April 2018 - 63
Meat+Poultry - April 2018 - INGREDIENT ISSUES - All about apearance
Meat+Poultry - April 2018 - 65
Meat+Poultry - April 2018 - 66
Meat+Poultry - April 2018 - 67
Meat+Poultry - April 2018 - 68
Meat+Poultry - April 2018 - 69
Meat+Poultry - April 2018 - 70
Meat+Poultry - April 2018 - 71
Meat+Poultry - April 2018 - SMALL BUSINESS MATTERS - MEAT MANIA
Meat+Poultry - April 2018 - 73
Meat+Poultry - April 2018 - 74
Meat+Poultry - April 2018 - 75
Meat+Poultry - April 2018 - 76
Meat+Poultry - April 2018 - 77
Meat+Poultry - April 2018 - 78
Meat+Poultry - April 2018 - 79
Meat+Poultry - April 2018 - COMPANY PROFILE - Getting in THE GAME
Meat+Poultry - April 2018 - 81
Meat+Poultry - April 2018 - 82
Meat+Poultry - April 2018 - 83
Meat+Poultry - April 2018 - MERCHANDISING - EVOLVING FROM THE front porch
Meat+Poultry - April 2018 - 85
Meat+Poultry - April 2018 - 86
Meat+Poultry - April 2018 - 87
Meat+Poultry - April 2018 - LABOR - Monitoring off-the-clock work
Meat+Poultry - April 2018 - 89
Meat+Poultry - April 2018 - FROM THE CORRAL - The value of global perspectives
Meat+Poultry - April 2018 - 91
Meat+Poultry - April 2018 - CALENDAR
Meat+Poultry - April 2018 - 93
Meat+Poultry - April 2018 - NAMES IN THE NEWS
Meat+Poultry - April 2018 - 95
Meat+Poultry - April 2018 - 96
Meat+Poultry - April 2018 - 97
Meat+Poultry - April 2018 - SHOWCASE
Meat+Poultry - April 2018 - 99
Meat+Poultry - April 2018 - CLASSIFIEDS
Meat+Poultry - April 2018 - 101
Meat+Poultry - April 2018 - 102
Meat+Poultry - April 2018 - 103
Meat+Poultry - April 2018 - 104
Meat+Poultry - April 2018 - ADVERTISERS
Meat+Poultry - April 2018 - THE INSIDER
Meat+Poultry - April 2018 - 107
Meat+Poultry - April 2018 - 108
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