Meat + Poultry - October 2009 - 12

Writer Snapshots
About some of this issue's contributing editors
Larry Aylward
Having written for Meat&Poultry for more than a decade, Larry
began his journalism career as a sportswriter in 1985. He jumped
at the chance to write this month's cover story (see "Athletic Approach," Page 32) about past and current athletes who are now
competing in the meat and poultry industry. Larry was struck
by the level of knowledge the athletes have about the meat-processing industry. "They all seemed relieved to know that I didn't
want to talk about sports, but that I was interested in fi nding out more
about their businesses," says Larry. "This was one of my favorite assignments I've been given."

Bernie Shire
One of the magazine's most diverse writers, Bernie Shire's breadth
of knowledge is on display in this issue of Meat&Poultry, as he
authored his monthly Washington column (see "Tightening the
screws," Page 30), a feature looking at National Animal I.D. (see
"Keeping track," Page 42) and the bi-monthly Sanitation Tips
(see "Making contact," Page 84). Bernie's background in food
safety and public policy and his proximity to Washington D.C.
from his Lancaster, Pa. office make him Meat&Poultry's go-to authority
for news reporting and feature writing covering almost any aspect of the
processing industry.

Meat&R3uky
EDITORIAL STAFF
Editor

Joel Crews
Executive Editor

Keith Nunes
Senior Editor

Bryan Salvage
Contributing Editors

Richard Alaniz
Steve Bjerklie
Dr. Temple Grandin
Steve Krut
Bernard Shire

Larry Aylward
Dr. David Theno
Steve Kay
Leo Quigley
Dr. Glen Miller

Online Editor

Erica Shaffer
Graphic Designer

Mike Gunther

PUBLISHING STAFF
Chairman and Group Publisher

Charles S. Sosland
Vice-Chairman

L. Joshua Sosland
President, Publishing Director

Mark Sabo
Publisher

Dave Crost
North American Sales Director

Bruce Brown
Publisher Emeritus

Mike Alaimo

BUSINESS/PRODUCTION STAFF
Vice-President & Chief Financial Officer

Melanie Hepperly

Steve Bjerklie
As the writer of MeatPoultry.com's weekly "Beyond the Headlines"
features, some of the online stories beg for even more coverage.
Last month's Web story on a new beef-jerky product marketed
as an energy-infused meat snack, opened a floodgate of inquiries and suggestions of similar products already on the market.
"Writing about 'performance-enhanced' beef jerky was a great
assignment," says Steve. "I really enjoyed talking to these caffeinated marketers." See Steve's story: "Jerky with juice," Page 50.

Audience Development Director

Don Keating
Director of E-Business

Mark Serres
Director of On-line Advertising and Promotions

Carrie Fluegge
Promotions Manager

Alissa Voran
Circulation Manager

Judy Arnone
Design Services Manager

Sadowna Conarroe
Manager of Advertising Design

Becky White

Steve Krut
After retiring as executive director of the American Association
of Meat Processors in 2007, Steve almost immediately picked up
his pen and reporter's notepad and began writing exclusively for
Meat&Poultry. Steve's Small Business Matters focuses on the
many smaller meat and poultry companies in the industry and
their unique challenges. See this month's feature: Rocky Mountain growth," Page 90.

Dr. Temple Grandin
Dr. Temple Grandin's global reputation in the industry speaks
for itself. Writing her "From the Corral" column exclusively
for Meat&Poultry for nearly three decades, Grandin's partnership with the magazine provides readers with unequalled
credibility, covering one of industry's most important issues.
This month she addresses the importance of informing younger people about animal welfare (See"Staying in touch with the
YouTube generation," Page 116).
12 * Meat&Poultry * October 2009 * www.MeatPoultry.com

Classified Sales Representative

Lily O'Kane
Classified Designer

Steve Piatt
Digital Systems Analyst

Marj Potts
Advertising Manager

Nora Wages
Advertising Materials Coordinator

Sharon Alexander
Sales: dcrost@sosland.com
Editorial: jcrews@sosland.com
www.MEATPOULTRY.com
Address editorial correspondence to:
Editor, MEAT&POULTRY, 4800 Main Street,
Suite 100, Kansas City, MO 64112.
Phone: (816) 756-1000 Fax: (816) 756-0494
Letters via e-mail can be sent to meatpoultry@
sosland.com. Letters may also be sent via fax to
(816) 756-0494. The Editor reserves the right to
edit letters for length, content and clarity.
Requests for reprints of articles should be sent
to reprints@sosland.com or call Alissa Voran
at (816) 756-1000.

�B_

Sosland Publishing Co.,
a division of Sosland Companies, Inc.

http://www.MEATPOULTRY.com http://www.MeatPoultry.com

Meat + Poultry - October 2009

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