Meat + Poultry - April 2009 - 24
Cutting back,
trading down
Processors respond to consumer purchases
based on absolute price
By Steve Kay
meatpoultry@sosland.com
A
ccording to many reports, SPAM
and macaroni and cheese are
two of the hottest-selling food
items as of late. That's enough to upset anyone in the meat and poultry
industry, unless they happen to work
for Hormel Foods or Kraft.
Despite the doom-and-gloom news,
however, Americans are still eating
mountains of beef, pork, chicken and
turkey. Yet, there are significant shifts
going on. As the economic crisis deepens, consumers continue to trade down
in their meat purchases. Absolute price
24
I
MEAT&POULTRY
I
April 2009
I
www.MEATPOULTRY.com
has largely replaced relative value, as
consumers make purchasing decisions
based on how much protein they can
buy for a dollar.
This is the biggest challenge facing
the meat and poultry industry. The
economy is still under siege and any
real signs of recovery are unlikely to
show until 2010 at the earliest, economists say. Consumer spending accounts
for 67 percent of gross domestic product (GDP). But Americans have seen
a massive erosion of equity, by some
accounts more than $14 trillion in the
http://www.MEATPOULTRY.com
Meat + Poultry - April 2009
Table of Contents for the Digital Edition of Meat + Poultry - April 2009
Contents
Meat + Poultry - April 2009 - 1
Meat + Poultry - April 2009 - 2
Meat + Poultry - April 2009 - 3
Meat + Poultry - April 2009 - Contents
Meat + Poultry - April 2009 - 5
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2024
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
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http://digital.meatpoultry.com/sosland/mp/2003_12_01
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