Meat + Poultry - September 2008 - 78

AVA

"We looked at the latest technology and
got involved in over-wrapped pork and
beef, using only the freshest meats, both
domestically and imported from Canada, to
really build the quality, variety and shelf-life."
(Photos courtesy of AVA Companies)

"In 2002, I said, 'Case-ready is the future,' but not in the manner it is in with
its current form," recalls Albert Girgenti,
AVA's CEO. "We needed to be where the
future needs of the operator were headed.
But we needed to go there with a specialized offering. At the time, most caseready products were MAP-pack, which
I didn't like because it didn't resemble a
product packaged at the store level. So,
we looked at the latest technology and
got involved in over-wrapped pork and
beef, using only the freshest meats, both
domestically and imported from Canada,
to really build the quality, variety and
shelf-life," Girgenti says.
The over-wrapping technique was

so successful
that the company quickly
outgrew the
old building. A
decision was
made to move
out of the city
and build a new facility to allow the
company to broaden its product lines
with the addition of expanded caseready beef and aged-beef for service

Quality In, Quality Out.

meat-case programs and specialized restaurants,
while offering the
ability for future
expansion when
the time came.
"We wanted to
be ready to grow because we saw pork
demand continue to rival chicken," Girgenti says. "I knew pork would be the
next protein to be pre-wrapped and
brought to market as consistently as
chicken. With meat cutters aging and
shelves often sitting empty, case-ready
solutions, led by pork, was a logical solution for consumer meal planning.
"Our Meat Depot model performs for

SorƟng, sorƟng, sorƟng... spending too much Ɵme sorƟng to meet your
quality specs? Inconsistency in cut weight, composiƟon, and quality
plagues processors with costly ineĸciencies, creates headaches for
markeƟng, and disappoints consumers. Address variaƟon at the source -
beƩer quality and more uniform pigs 'in' equals more consistent
carcasses, primals, and quality pork 'out'. DGI Duroc geneƟcs are known
for producing more predictable and more consistent quality pork. For
more informaƟon, visit qualitypork.com.
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$$$ $$$$ $$$

MEAT&POULTRY

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The DGI Duroc
Mainstream GeneƟcs

Mark Greenberg (left)

Designed
Genetics Inc.

www.qualitypork.com
+1.204.482.4941

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Quality Pork Starts Here

September 2008

www.MEATPOULTRY.com

today and is built for the future with
an operating strategy to take care of
today's meat-business needs. Our plan
to be prepared to meet demand as our
meat department's back rooms continue to mature beyond what meat cutters
can provide," Girgenti adds.

http://www.qualitypork.com http://www.qualitypork.com http://www.Inc.nc http://www.MEATPOULTRY.com

Meat + Poultry - September 2008

Table of Contents for the Digital Edition of Meat + Poultry - September 2008