The GoettaFest has provided a perfect vehicle to develop new items like goetta links and more "contained" foods using the product. GoettaFest concludes. Glier says the ideas and suggestions are fresher then and the company tries to come up with at least 10 "items of improvement" for implementation the next year. There is an important lesson in the Glier program for smaller processors that don't have thousands of dollars dedicated to marketing their products. The goal should be focusing on a marketing goal and following through. If Glier's can do it with an obscure product like goetta, any small plant operator with a bit of imagination should realize how COE NCO® ...in the paying slotting fees at a supermarket or lowering prices are not the only ways to grow a small business. Those interested in seeing what can be done with their own product celebrations need only check out the Glier Web site www.goettafest.com. Smaller processors should assess their product, look past the ingredient label to discover a compelling story about the product, and find ways to make fun and enjoyment some of the key ingredients in growing their business. Steve Krut is the former executive director of the American Association of Meat Processors, a position he held for 26 years. We would like to hear from you - to comment on this story or to request reprints, contact us by e-mail at: meatpoultry@sosland.com. Food Processing Plant Post sanitation dry down in drying while in production in ALL areas Drying and cooling evisceration areas (Poultry I Pork / Beef) Al Reducing condensation and improving efficiency in coolers and freezers (ALL temperatures) Greatly improve ALL aspects of spiral By word of mouth and with the understanding that we have freezer productivity a system, which when followed, generates exciting results, Quality Stainless equipment that lasts and lasts = NO maintenance! more i n f o r m a t i o n on how --- L savings, and opportunities. Contact Coenco today to get 'N you can start saving money and seein g results immediately. www.coenco.com n f o © co coenco.com en c o * c o r n www *coenco *corn * * iinfo EE www.MEATPOULTRY.com I - 1 1 f C° August 2007 I O MEAT&POULTRY I 79http://www.goettafest.com http://www.coenco.com http://www.coenco.com http://www.MEATPOULTRY.com