Meat + Poultry - August 2007 - 72
GOETTAFEST
Glier's special event space for rides,
cooling stations and a vending machine that dispenses one-pound chubs
of goetta for attendees to take home.
Goettafest has outgrown its digs at the
park and moved to Newport, a riverfront
park area across from Cincinnati and in
the shadow of the impressive Newport
Aquarium. It is still only 20 blocks from
the Glier processing plant.
This move provided space for local
square dancers and cloggers, and vendor fees have allowed GoettaFest to
have continuous entertainment. The festival has grown from a two-day event
to a three-day celebration.
Glier explains how goetta originated in the Hanover region of Westphalia in Germany and has always been a
Cincinnati-area favorite. The product
differs from scrapple, which uses corn
as an extender, and is virtually competition-free in the United States. He
notes there is a German community
in western Indiana where locals fancy
a cracked whole-grain breakfast food
called grutz, similar to paunhaus.
The original goetta is made to fall
apart, and the GoettaFest has provided
a perfect vehicle to develop new items
like goetta links and more portable
foods using the product.
"If someone can do it with an obscure product
like goetta, any small plant operator with a bit of
imagination can realize that simply paying slotting
fees at a supermarket or lowering prices are not
the only ways to grow."
Goetta marketing
advantage
GoettaFest was and remains completely
managed by Glier's, an 18-employee,
federally inspected operation specializing in custom game processing, private
labeling, mail order and some foodservice business. Glier says his marketing
manager spends about 50 percent of his
time planning and working on the logistics of the festival and the aim is to offer
new features each year that will garner
the interest of local media outlets.
"Advertising is very expensive," Glier emphasizes, "but the family nature
and fun of GoettaFest is at the heart
of the entire endeavor. That gives us
heavy media coverage before and during the festival."
Planning for the following year's
event begins immediately after each
78
I
MEAT&POULTRY
I
August 2007
I
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