CONTENTS August 2007 Vol. 53 No. 8 COVER STORY ® FEATURES 30 International intrigue JBS's purchase of Swift joins the North and South American beef industries 30 42 Taking shape Two entrepreneurs hope to mold success with novelty burgers 46 Sharing the blame Shouldering responsibility for foodborne illness not left to meat and poultry processors alone 42 75 Festival-based success Glier's Meats' annual Goettafest spotlights its marquis product 80 Lean Tip Get back to LEAN basics 82 Made in America - the Italian way Volpi Foods mixes Old-World tradition with modern day tastes 75 90 Food continues to fuel Wal-Mart Sales of perishables shine as the retailer's brand evolves 96 AAMP assessment Executive outlook on opportunities, challenges 102 Taking issue with the rules Potential FSIS 'natural' claim modification sparks industry feedback 6 I MEAT&POULTRY I August 2007 I www.MEATPOULTRY.com 82http://www.MEATPOULTRY.com