Meat + Poultry - June 2007 - 24

Traceability technology adds value to beef exports
Fort Collins, Colo.-based Optibrand
and Swift & Co., Greeley, Colo., have
announced a traceability solution to

make it possible for customers in countries where U.S. beef is exported, to
access tracking information of products using the Internet or by scanning
barcodes on packages. Company officials say Swift will ship U.S. beef to
Japanese distributors and retailers and
be able to offer consumers the ability
retrieve the products' supply chain history, from farm to retail shelf, by scanning the barcode with a cell phone or
accessing the information online.
Optibrand's Secure Asian Export Solution links individual animals to age,
source and process verification infor-

mation. Swift's Swift Trace program
allows the processor to trace product
from individual age- and source-verified cattle to finished boxed product.
"Together, we make available the
complete product story that we believe
increases consumers' trust in the food
they're purchasing," said Mark Swanson, Optibrand's COO. "The Optibrand
system marries all the data collected

at individual points along the supply
chain. Retailers who want to receive,
and provide to their customers, the

assurance gained with traceability information in an easy-to-use fashion,
now have the opportunity."

The technology was successful in
field tests this spring in Japan. The first
cattle were enrolled in the program in
the fall of 2006 and the fi rst finished
product was delivered to Japanese distributors in April of this year.
"The program's successful field tests
represent another step in enhancing
the capabilities of our existing Swift
Trace system," said Warren Mirtsching,
Swift's senior vice president of food
safety and quality assurance.

/

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Meat + Poultry - June 2007

Table of Contents for the Digital Edition of Meat + Poultry - June 2007

Contents
Meat + Poultry - June 2007 - 1
Meat + Poultry - June 2007 - 2
Meat + Poultry - June 2007 - 3
Meat + Poultry - June 2007 - Contents
Meat + Poultry - June 2007 - 5
Meat + Poultry - June 2007 - 6
Meat + Poultry - June 2007 - 7
Meat + Poultry - June 2007 - 8
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https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
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https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
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http://digital.meatpoultry.com/sosland/mp/2010_04_01
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http://digital.meatpoultry.com/sosland/mp/2009_12_01
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