Contents September 2006 Vol. 52 No. 9 NEW 20 Breaking ground 26 Driven by growing demand for new products, efficiency and food safety, meat and poultry processors are growing by reinvesting in their facilities. Taking the next step 32 Image update 36 Meat and poultry companies can benefit from introducing a clean new appearance to their mainstay products. Bellying up 46 Grass-fed beef 76 The grass-fed beef niche continues growing, thanks to the public's fascination with the origins of the food we eat. Apparel matters 68 Sanitation Tips 86 (Consejos Sanitarios) Inspiring innovation The first of our bimonthly Sanitation Tips (in English and Spanish) focuses on worker safety and safe handling of sanitation chemicals. Acquisitions fuel growth at Smithfield Foods Shelby County Cookers puts bacon back on the plate Employee uniforms and food safety cross paths A.M.I. celebrates its 100th anniversary at annual convention 92 6 I MEAT&POULTRY I September 2006 I 80 HACCP turns 10 Packing it in 10 years after the adoption of HACCP, processors are still adjusting. Previewing Pack Expo International 2006 www.MEATPOULTRY.comhttp://www.MEATPOULTRY.com