Meat + Poultry - April 2005 - 14

Business Notes
Healthy products enjoy New Year's sales boost
to end just as
quickly as New
Year's resolutions
are forgotten.
The
findings were
presented
this past month during Consumer 360,
consumer packaged goods education
and networking conference. Of the
10 label-claim segments analyzed by
ACNielsen through its LabelTrends
service, all but one enjoyed sales gains
in the first four-week period of the New
Year compared with the previous fourA n t i m i c r o b i a l
week period. Only the reduced-sodium
segment declined. And, in all cases
The BluMax antimicrobial is:
except one, sales slipped back in the
Inorganic. Not as susceptible to heat and other environmental conditions.
second four-week period of 2005. The
Broad Spectrum. Active against an extensive range or microorganisms.
reduced-sugar segment was the only
Thermally Stable. Elevated temperatures do not degrade BluMax.
one to experience continued gains.
"Our research shows the roller
Extremely Durable. Homogenous, non-migratory, long-term antimicrobial performance.
coaster people ride as they attempt to
eat more healthily," says Alice Fawver,
senior vice president, marketing, ACNielsen U.S. "Year-end food-centric
holidays like Thanksgiving and Christmas seem to bring about something of
a healthy-eating hiatus, followed by a
Plain blue UHMW without BluMax antimicrobial
UHMW after laboratory
short-term spike in buying healthier
additive after laboratory exposure to bacteria.
exposure to bacteria.
products that likely coincides with
New Year's resolutions. Clearly, there's
a lot of room to grow in encouraging
Solus can provide ﬁnished, machined BluMax parts or custom extrusions.
people to make healthy eating a way
BluMax is also available in a variety of stock sheet, bar, and rod sizes.
of life."
The "carb-conscious" segment registered the strongest year-over-year
sales gains in 2004. However, most of
those gains took place in the first half
of 2004, with sales moderating in the
second half. In fact, during the third
quarter of 2004, sales began declinI
ing for the first time since ACNielsen
began tracking the segment in 2000.
Sales continued declining until the first
four-week period of the New Year.
While there was a decline in sales after New Year's, many of the health-benefit food segments experienced strong
The antimicrobial component in BluMax is widely used and approved. US FDA FCN: 000001, Food Contact
levels of new product introductions
Polymers, USDA: Letter of no Objection, NSF: Standard 51 Conformant, EU SCF: Compliant
this past year. For example, manufacturers introduced more than 3,000 new
www.solusii.com
866-765-8744
no/reduced
S o l u s i i
solusteam@solusii.com
For
more
information,
see Page 89 fat items in 2004, accordSy ern P1 Group Cornp y
ing to ACNielsen.
Many food products touting healthrelated claims on their labels, ranging
from "reduced carbohydrates" to "fat
free," reported increased sales around

the New Year's holiday. However, according to research released by Schaumburg, Ill.-based ACNielsen U.S., in
most cases, the "January Effect" seems

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For more information, see Page 65

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April 2005

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Meat + Poultry - April 2005

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