MAKINGCLEAN BEEF EVEN CLEANER r - 4 - I feel better knowing that I am protecting my customers with Activin™ As the only beef processor using Activin technology, National Beef ® is leading the way in food safety by making clean beef even cleaner. A revolutionary processing aid sprayed onto a beef carcass while it passes through a uniquely designed electrostatic cabinet, Activin detaches virtually all pathogenic bacteria, including E. coli 0157:H1, Salmonella, Campylobacter and Listeria. It's one more way National Beef is leading the way in quality beef. For more information on Activin and other National Beef initiatives, call your National Beef representative at 1-800-449-BEEF or visit www.nationalbeef.com. _ ._ Leading the Way in Quality Beef.™ -s For more information, see Page 69 - - .- - 5- - -. .-- '- -- .-*-. .___ -. - - .- 5- ____ _ 4_,_ ,-.--..http://www.nationalbeef.com