ADVERTORIAL How did International Paper become the Leader in poultry packaging? By supplying a lot more than better boxes. The company is now bringing its customized technology, cost-conscious methodology, structural design knowhow and merchandising expertise to a growing number of red meat and pork producers. Vast Resource Base International Paper (IP) is the world's largest paper and forest products company. Its 8.3 million acres of forestland provide a vast natural resource base while the financial resources of a $25 billion company encourage optimum investment in packaging development, production and support capabilities to meet the needs and expectations of customers locally, regionally, nationally and internationally. The paperboard that makes up IP's corrugated boxes and trays is produced in a multi-mill system that ensures adequate capacity and supply. Seven containerboard mills support a network of more than 50 geographically dispersed box plants, many of them in the southern and midwestern regions that are home to major meat producers. With 40 years of direct experience serving the meat and poultry industry and a dedicated organization aligned to that sector's specific needs, IP is well positioned to help its customers cut costs and build business. 36c