Meat + Poultry - June 2004 - 30
Celebrity
month, slaughtering about 1,000 head per week for Nolan Ryan's.
Phone home
With its higher capacity, Nolan Ryan's plans to increase its national presence. The company got plenty of national exposure this
past February. After accepting an offer to appear on the Home
Shopping Network at the first of the year, Nolan Ryan and his products went on camera to tell his story and sell the certified meats.
The program went over well, with customers throughout 44 states
buying the beef.
Growing in the meat business requires more than a recognizable
face. The success of a marketing plan depends on the quality and
consistency of the product, says Bradbury. "Nolan told us early on
that he can get customers to pick up the product one time. Then it's
our responsibility to get them to pick it up again and again."
Gridiron goals
This past year, the management team for J.C. Potter Sausage
Co. was brainstorming about ways the Durant, Okla.-based company could increase its presence in Texas. The company's products had
gained a cult-like following in Oklahoma and
Arkansas since its founding in 1949 and continued on a growth spurt after being bought
by Northbrook, Ill.-based Atlantic Premium
Brands in 1998. A.P.B. executives agreed it
was time to look south to the potential opportunities in the Dallas region.
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"It was suggested at the meeting that we
evaluate using a spokesperson to help increase brand awareness and build on our
brand strength," says Steve Englander,
A.P.B.'s executive vice president. "I began
doing the research and came up with a
short list of possibilities." At the top of the
list was former Dallas Cowboy quarterback,
Troy Aikman, who grew up in Henryetta,
Okla. "We had been fairly quiet in advertising the Potter name for several years and
we wanted someone to bring instant awareness and credibility to the products."
Englander went to Aikman's Web site,
wrote a brief inquiry and a few days later got
a call from his agent. Aikman remembered
the Potter name and the products from his
Oklahoma days. Englander says the lure
must have been nostalgia, because the sixyear deal Aikman signed with Potter was a
far cry from the lucrative deals he signed to
play football. "Troy felt very comfortable advertising for J.C. Potter. It's a product that
For more information, see ad index on Page 67
30
MEAT&POULTRY
www.MEATPOULTRY.com
JUNE 2004
http://www.syfanusa.com
http://www.MEATPOULTRY.com
Meat + Poultry - June 2004
Table of Contents for the Digital Edition of Meat + Poultry - June 2004
Contents
Meat + Poultry - June 2004 - 1
Meat + Poultry - June 2004 - 2
Meat + Poultry - June 2004 - 3
Meat + Poultry - June 2004 - Contents
Meat + Poultry - June 2004 - 5
Meat + Poultry - June 2004 - 6
Meat + Poultry - June 2004 - 7
Meat + Poultry - June 2004 - 8
Meat + Poultry - June 2004 - 9
Meat + Poultry - June 2004 - 10
Meat + Poultry - June 2004 - 11
Meat + Poultry - June 2004 - 12
Meat + Poultry - June 2004 - 13
Meat + Poultry - June 2004 - 14
Meat + Poultry - June 2004 - 15
Meat + Poultry - June 2004 - 16
Meat + Poultry - June 2004 - 17
Meat + Poultry - June 2004 - 18
Meat + Poultry - June 2004 - 19
Meat + Poultry - June 2004 - 20
Meat + Poultry - June 2004 - 21
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Meat + Poultry - June 2004 - 24
Meat + Poultry - June 2004 - 25
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Meat + Poultry - June 2004 - 27
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Meat + Poultry - June 2004 - 29
Meat + Poultry - June 2004 - 30
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https://digital.meatpoultry.com/sosland/mp/mp_2025_02_01
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
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