Contents 18 24 30 Where are Moving they now? targets Bridging the gap Following the evolution of two sausage processors N.P.B. finds opportunities for niche pork Food companies aim for active consumers Formulating recipes for success We are pleased to again feature Food Systems Insider, an M&P insert that is published inside the magazine six times per year as a service to our diverse readership. Along with Vance Food Systems Group publications, M&P is one of seven other agribusiness monthlies that publishes F.S.I., including: Drovers, Dairy Herd Management, Pork, Swine Practitioner, Bovine Veterinarian and Meat & Seafood Merchandising. Encapsulation Batter Up Adding value and attributes...42 6 MEAT&POULTRY Solving breading and battering challenges...46 www.MEATPOULTRY.com 53 JANUARY 2004http://www.MEATPOULTRY.com