Meat + Poultry - January 2004 - 56
SUPPLY-CHAIN MANAGEMENT
traceab
Beyond
Consumers and all industry segments benefit from
supply-chain management built around
uniform standards and verification methods.
"We all have the same customers," says Rob
Doughty, Burger King's vice president for
strategic communications. He is referring to
the people who buy meals at his company's
quick-serve restaurants, who also are the
ultimate customers for processors, packers
and producers of meat and dairy products.
Participants throughout the foodsupply chain have come to realize the need
for addressing consumer priorities. The industry has lacked, however, a market-based
mechanism for providing uniform standards
and verification processes for the entire
supply chain. That is why Doughty says his
company participates in VeriPrime, a member-owned service designed to deliver commercial food safety assurance by setting
and verifying standards across the food-supply chain. VeriPrime launched its service for
Bill Jorgenson of FoodOrigins says consumer
demand is the driving force behind the trend
toward production standards and verification.
4 FSI
FOOD SYSTEMS
ınsıder
JANUARY 2004
the beef industry in September 2003 and
for the pork industry shortly after that.
Eventually, the program could cover a wide
range of agricultural commodities, according to Scott Crain, DVM, founder and CEO
of VeriPrime.
This program aims to bring industry
segments together to seek consensus on
management practices and protocols that
effectively protect food safety, Doughty
says. In addition, it provides a mechanism to
help foot the bill for processes known to
add value.
The need for standards and
identity preservation
Doughty says his company's research shows
growing consumer demand for clear
assurances regarding food safety, quality
and animal welfare, backed by source and
process verification showing compliance to
identified standards. He says retailers and
foodservice operators "are the most visible
and exposed to consumers, but the most removed from livestock production." The
retail and foodservice sector, therefore,
needs to communicate the consumer's
message back through the supply chain and
work with other industry segments in developing standards.
Bill Jorgenson is executive vice president for global sales and marketing with
FoodOrigins, a division of Deere & Co. that is
developing a new generation of systems for
tracking and managing agricultural com-
Meat + Poultry - January 2004
Table of Contents for the Digital Edition of Meat + Poultry - January 2004
Contents
Meat + Poultry - January 2004 - 1
Meat + Poultry - January 2004 - 2
Meat + Poultry - January 2004 - 3
Meat + Poultry - January 2004 - Contents
Meat + Poultry - January 2004 - 5
Meat + Poultry - January 2004 - 6
Meat + Poultry - January 2004 - 7
Meat + Poultry - January 2004 - 8
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http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
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