Meat + Poultry - January 2004 - 24
Moving
Ta
Food companies set their
By Joel Crews
jcrews@sosland.com
W
hile many food companies have turned
their attention to addressing issues associated with the obesity "epidemic," others are
chasing customers who are already on the move, physically fit
and health oriented. There is no shortage of products designed
for couch potatoes aspiring to a healthier, slimmer lifestyle. However, products designed for consumers who are already in shape
and committed to staying that way are providing meat companies
with new opportunities.
24
MEAT&POULTRY
For millions of Americans the battle of the bulge has been waged and
won, and part of the new lifestyle includes a regimen of exercise. Hardcore athletic types are proving to be a lucrative source of income within
the health-food industry.
According to the Food and Agricultural Products Center, Stillwater,
Okla., prospects for food companies in the health-food sector are as
abundant as they have ever been. "Health food trends are no longer a
phenomena observed on both coasts, but have moved to the nation's
heartland causing food manufacturers to pay attention," says Patricia
Rayas-Duarte, a chemist with the Okalahoma Food and Agricultural
Products Research and Technology Center.
The Natural Marketing Institute estimates that the health food segment
grew into a $59-billion industry in 2002, up $5 billion from the previous
year. The segment includes products categorized as organic, natural or
functional foods. The growth is projected to continue at a 9-percent clip
annually through 2006, when N.M.I. predicts health food sales to surge
to $86 billion.
www.MEATPOULTRY.com
JANUARY 2004
http://www.MEATPOULTRY.com
Meat + Poultry - January 2004
Table of Contents for the Digital Edition of Meat + Poultry - January 2004
Contents
Meat + Poultry - January 2004 - 1
Meat + Poultry - January 2004 - 2
Meat + Poultry - January 2004 - 3
Meat + Poultry - January 2004 - Contents
Meat + Poultry - January 2004 - 5
Meat + Poultry - January 2004 - 6
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