Meat + Poultry - December 2003 - 66

Reality provides incentives
By Dr. Temple Grandin
meat&poultry@sosland.com

T

he conclusions of a study conducted earlier this year by
the National Pork Board indicated animal welfare was not a
consumer priority. One problem with this survey is that only
pork consumers were questioned, while data about non-pork eaters
was excluded.
Also, the wording of the questions asked of consumers was too
general for a topic as sensitive as animal welfare. The questions used
were very general about "welfare" or "cruelty." No specific questions
were asked about issues such as sow gestation stalls, transporting
animals or slaughtering. I have observed that people become much
more responsive when asked to address specific issues. A TV show
that shows animal cruelty generates a lot more concern than vague

abstractions about animal welfare. Consumers' top concern is food
safety, but even this issue was on the back burner until E. coli O157:
H7 incidents made headlines in the early 90s.
I witnessed an abstraction become reality while working with McDonald's, Burger King and Wendy's as they began conducting animal welfare audits of their suppliers' meat plants. In the beginning the
welfare issue was an abstract concept. When the executives visited
the meat plants, however, the welfare issue became real.
It was amazing how abruptly the welfare issue stopped being abstract. I remember the day when one executive saw a half-dead,
emaciated dairy cow. He was disgusted and became more motivated
to improve welfare immediately.
(Continued on Page 69)

A view from the trenches
Why have the political activities in the government become more
polarized? On every issue there is always a right or a left view, but
today people have a tendency to be less cooperative and to have
less bipartisan cooperation. One cause of this problem is people on
both sides of every issue have become separated from doing work
in their field of interest. People who have worked in the field tend
to have more moderate views compared to those who have spent
their entire career in an office. People who have worked in a meat
plant or on a farm understand the practical realities in a way office
dwellers cannot.
I was shocked when I learned there are people in the U.S. Dept.
of Agriculture creating food safety policy who have never been in a
meat plant. How can somebody create a reasonable policy if they
have never visited a plant or talked to the scientists who are doing
food safety research?
These people need to get out, visit plants and interact with the
people in the trenches. Administrators and politicians, who are far
removed from the field, make decisions that might help them politically, but do little to help the people in the field. People who are too
far removed from what is real drift into a level of abstraction that is
separated from the reality of a plant or farm.
My advice for people working inside the Washington beltway is
to get out and see the world. It can be done with a small travel budget by piggy-backing trips to plants and farms with leisure trips or
scheduling visits as part of training or meetings.
In almost every state there are many agricultural operations that
could be visited within a short drive of just about any destination.
The lobbyists for private industry also need to go on these trips.

66 MEAT&POULTRY * December 2003 * www.MEATPOULTRY.com

This would help bring politics back to reality.
People inside Washington who work for both government and
industry need to get involved with things that are real. This past
summer's blackout in the Northeast was a jolt of reality that stopped
partisan politics on the subject of power. When the legislators were
hot, tired, and thirsty reality took over and, for a few days, there was
more cooperation.
Getting people out into the field is more important now than it
was 10 years ago. More new employees entering the Beltway may
have come straight from college to a job in an office. They have never worked on a farm or had relatives who had a farm. The people
my age who have had field experience will be retiring in the next
five to 10 years and we need people with experience in the field to
replace them.
My first contact with U.S.D.A. was in the 60s, when I visited my
aunt's ranch in Arizona. The government's brilliant screwworm eradication program had eliminated screwworms from the state.
On the ranch we would often find the boxes that had contained
sterilized screwworm flies. My aunt would tell me how horrible
screwworms were and how they could eat cattle alive. I wonder if
this program could have been put together today. I think it would
become mired in politics. Field staff that knew what they were doing put this program together and they were allowed to do it.
To get back to doing things in a practical manner every administrator and politician needs to get out in the field. Whatever the issue
is, it needs to be viewed from the trenches.
- Dr. Temple Grandin


http://www.MEATPOULTRY.com

Meat + Poultry - December 2003

Table of Contents for the Digital Edition of Meat + Poultry - December 2003

Contents
Meat + Poultry - December 2003 - 1
Meat + Poultry - December 2003 - 2
Meat + Poultry - December 2003 - 3
Meat + Poultry - December 2003 - Contents
Meat + Poultry - December 2003 - 5
Meat + Poultry - December 2003 - 6
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